Marketing Manager SEO

2 months ago

Hyderabad, India Kshema Full time

About Company:

Kshema is India’s digital Insurance company that caters predominantly to cultivators of the Agriculture & Food Sectors. Our mission is to enable resilience among cultivators across the country, from income shocks due to extreme climate events and other vagaries, with insurance.

Kshema app - our proprietary location-aware platform that assesses and prices risk adequately allows us to address pre-harvest risks at a farm level. Developed in partnership with leading global experts in Spatial data sciences, actuaries, financial engineers, and remote sensing experts among others, the platform allows us the benefit of drawing evidence-based results to expand the scope of our services beyond traditional risk analyses.

Role Overview :

We are seeking a dynamic and experienced SEO Marketing Specialist to join our team. As an integral part of our marketing department, you will be responsible for optimizing our online presence and driving organic traffic to our digital platforms. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, and SEO best practices.

Responsibilities:

  • Conduct comprehensive keyword research to identify strategic opportunities for organic growth.
  • Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
  • Analyze website performance using SEO tools and analytics to identify areas for improvement.
  • Collaborate with content creators to ensure SEO-friendly content creation and optimize existing content.
  • Stay updated on industry trends and search engine algorithm changes to adapt strategies accordingly.
  • Conduct competitor analysis to identify opportunities and threats in the online landscape.
  • Develop and execute link-building strategies to enhance the website's authority.
  • Monitor and report on key SEO performance metrics, providing actionable insights to the marketing team.
  • Collaborate with web developers to implement technical SEO improvements.
  • Stay informed about emerging trends, tools, and technologies in the SEO space.



Requirements

Qualifications :

  • 3-5 Years of experience as an SEO Specialist or in a similar role in digital marketing.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar.
  • Strong analytical skills with the ability to interpret data and provide insights.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Familiarity with HTML, CSS, and website development principles.
  • A results-driven mindset with a focus on continuous improvement.
  • A bachelor’s degree in marketing, Business, or a related field is preferred.
  • If you are passionate about SEO, thrive in a dynamic environment, and have a track record of driving organic traffic, we invite you to apply and be a key player in our marketing success.

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