Digital Marketing Specialist
16 hours ago
About Kshema:
Kshema is a digital insurance company catering to cultivators in the Agriculture & Food Sectors. Our mission is to provide resilience against income shocks due to climate events and other vagaries through insurance.
Our proprietary location-aware platform assesses and prices risk adequately, allowing us to address pre-harvest risks at a farm level. Developed in partnership with global experts in Spatial data sciences, actuaries, financial engineers, and remote sensing experts, the platform enables evidence-based results to expand our services beyond traditional risk analyses.
Role Overview:
We are seeking an experienced SEO Marketing Specialist to optimize our online presence and drive organic traffic to our digital platforms. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, and SEO best practices.
Responsibilities:
- Conduct comprehensive keyword research to identify strategic opportunities for organic growth.
- Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
- Analyze website performance using SEO tools and analytics to identify areas for improvement.
- Collaborate with content creators to ensure SEO-friendly content creation and optimize existing content.
- Stay updated on industry trends and search engine algorithm changes to adapt strategies accordingly.
- Conduct competitor analysis to identify opportunities and threats in the online landscape.
- Develop and execute link-building strategies to enhance the website's authority.
- Monitor and report on key SEO performance metrics, providing actionable insights to the marketing team.
- Collaborate with web developers to implement technical SEO improvements.
- Stay informed about emerging trends, tools, and technologies in the SEO space.
Requirements:
- 3-5 Years of experience as an SEO Specialist or in a similar role in digital marketing.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar.
- Strong analytical skills with the ability to interpret data and provide insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Familiarity with HTML, CSS, and website development principles.
- A results-driven mindset with a focus on continuous improvement.
- A bachelor's degree in marketing, Business, or a related field is preferred.
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