Digital Marketing Specialist

16 hours ago


Hyderabad, Telangana, India Kshema Full time

About Kshema:

Kshema is a digital insurance company catering to cultivators in the Agriculture & Food Sectors. Our mission is to provide resilience against income shocks due to climate events and other vagaries through insurance.

Our proprietary location-aware platform assesses and prices risk adequately, allowing us to address pre-harvest risks at a farm level. Developed in partnership with global experts in Spatial data sciences, actuaries, financial engineers, and remote sensing experts, the platform enables evidence-based results to expand our services beyond traditional risk analyses.

Role Overview:

We are seeking an experienced SEO Marketing Specialist to optimize our online presence and drive organic traffic to our digital platforms. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, and SEO best practices.

Responsibilities:

  • Conduct comprehensive keyword research to identify strategic opportunities for organic growth.
  • Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
  • Analyze website performance using SEO tools and analytics to identify areas for improvement.
  • Collaborate with content creators to ensure SEO-friendly content creation and optimize existing content.
  • Stay updated on industry trends and search engine algorithm changes to adapt strategies accordingly.
  • Conduct competitor analysis to identify opportunities and threats in the online landscape.
  • Develop and execute link-building strategies to enhance the website's authority.
  • Monitor and report on key SEO performance metrics, providing actionable insights to the marketing team.
  • Collaborate with web developers to implement technical SEO improvements.
  • Stay informed about emerging trends, tools, and technologies in the SEO space.

Requirements:

  • 3-5 Years of experience as an SEO Specialist or in a similar role in digital marketing.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar.
  • Strong analytical skills with the ability to interpret data and provide insights.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Familiarity with HTML, CSS, and website development principles.
  • A results-driven mindset with a focus on continuous improvement.
  • A bachelor's degree in marketing, Business, or a related field is preferred.


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