Digital Marketing Specialist

4 weeks ago

Hyderabad, Telangana, India Kshema Full time
About Kshema

Kshema is a pioneering digital insurance company in India, catering primarily to cultivators in the agriculture and food sectors. Our mission is to provide resilience to farmers across the country against income shocks due to climate events and other uncertainties, through insurance.

Our proprietary location-aware platform, Kshema app, assesses and prices risk accurately, enabling us to address pre-harvest risks at a farm level. Developed in partnership with global experts in spatial data sciences, actuaries, financial engineers, and remote sensing experts, the platform provides evidence-based results to expand our services beyond traditional risk analyses.

Role Overview

We are seeking an experienced SEO Marketing Specialist to optimize our online presence and drive organic traffic to our digital platforms. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, and SEO best practices.

Responsibilities

  • Conduct comprehensive keyword research to identify strategic opportunities for organic growth.
  • Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
  • Analyze website performance using SEO tools and analytics to identify areas for improvement.
  • Collaborate with content creators to ensure SEO-friendly content creation and optimize existing content.
  • Stay updated on industry trends and search engine algorithm changes to adapt strategies accordingly.
  • Conduct competitor analysis to identify opportunities and threats in the online landscape.
  • Develop and execute link-building strategies to enhance the website's authority.
  • Monitor and report on key SEO performance metrics, providing actionable insights to the marketing team.
  • Collaborate with web developers to implement technical SEO improvements.
  • Stay informed about emerging trends, tools, and technologies in the SEO space.

Requirements

  • 3-5 Years of experience as an SEO Specialist or in a similar role in digital marketing.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar.
  • Strong analytical skills with the ability to interpret data and provide insights.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Familiarity with HTML, CSS, and website development principles.
  • A results-driven mindset with a focus on continuous improvement.
  • A bachelor's degree in marketing, Business, or a related field is preferred.

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