Email Marketing

5 months ago

Navi Mumbai, India Intelegain Technologies Full time

Key skills : Marketing Automation ,HubSpot, Mailchimp.

• Develop and execute comprehensive email marketing strategies to achieve business objectives, including lead generation, customer acquisition, and retention.
• Create and manage email marketing campaigns from conception to deployment, ensuring alignment with marketing goals and brand standards.
• Utilize marketing automation tools such as HubSpot and Mailchimp to automate workflows, segment audiences, and personalize content.
• Collaborate cross-functionally with marketing, design, and content teams to create compelling email content, including newsletters, promotions, and product announcements.
• Monitor and analyze key performance metrics (e.g., open rates, click-through rates, conversions) to optimize email campaign performance and ROI.
• Implement A/B testing methodologies to continuously improve email content, design, and delivery tactics.
• Stay abreast of industry trends, best practices, and emerging technologies in email marketing and marketing automation.
• Maintain email marketing calendar and ensure timely delivery of campaigns, adhering to deadlines and schedules.
• Monitor email deliverability and compliance with regulatory requirements (e.g., CAN-SPAM, GDPR).
• Provide regular reports and insights on email marketing performance to stakeholders, highlighting successes, challenges, and opportunities for improvement.

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