Digital Email Marketing Specialist
3 weeks ago
About the Role:
We are seeking a skilled Digital Email Marketing Specialist to join our team at Intelegain Technologies. In this role, you will be responsible for developing and executing comprehensive email marketing strategies to achieve business objectives.
Key Responsibilities:
- Create and manage email marketing campaigns from conception to deployment, ensuring alignment with marketing goals and brand standards.
- Utilize marketing automation tools such as HubSpot and Mailchimp to automate workflows, segment audiences, and personalize content.
- Collaborate cross-functionally with marketing, design, and content teams to create compelling email content, including newsletters, promotions, and product announcements.
- Monitor and analyze key performance metrics (e.g., open rates, click-through rates, conversions) to optimize email campaign performance and ROI.
- Implement A/B testing methodologies to continuously improve email content, design, and delivery tactics.
- Stay abreast of industry trends, best practices, and emerging technologies in email marketing and marketing automation.
- Maintain email marketing calendar and ensure timely delivery of campaigns, adhering to deadlines and schedules.
- Monitor email deliverability and compliance with regulatory requirements (e.g., CAN-SPAM, GDPR).
- Provide regular reports and insights on email marketing performance to stakeholders, highlighting successes, challenges, and opportunities for improvement.
Requirements:
- Proven experience in email marketing and marketing automation.
- Excellent understanding of marketing principles and techniques.
- Strong analytical and problem-solving skills.
- Ability to work collaboratively in a fast-paced environment.
What We Offer:
- A competitive salary of $80,000 - $110,000 per annum.
- A dynamic and supportive work environment.
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