Brand Marketing Specialist

2 months ago


Banga Rural, India Blufig Digital Private Limited Full time

Blufig is looking for a BrandMarketing Specialist to develop and implement brand strategiesanalyse market research understand consumer behaviour andpreferences. You will be working with our talented marketing teamCEO s Office and coordinating with other departments within thecompany to ensure that the brand is consistently represented in ourcompany materials and activities. Must have 23 years ofexperience in SEO Meta Ads Google Ads Social Media Blogs andanalytics

Developing andimplementing brand management strategies to increase brandawareness and customer engagement

Collaborating with marketing and public relations teams to createand execute marketing and public relationscampaigns

Monitoring and analysingmarket trends and consumer behaviour to inform brand managementdecisions

Managing the companysonline presence including social media accounts and the companywebsite

Develop both shortform andlongform content for the brand and distribute it in variousrelevant channels

Develop andmaintain founder s profile to enable thought leadership in theindustry and drive founderled growth

Conducting research to identify opportunities for brand growth anddevelopment

Collaborating with otherdepartments to ensure consistency in the companys brand messagingand positioning

Responding tocustomer/candidate inquiries and complaints in a timely andprofessional manner

Developing andmaintaining relationships with media outlets and influencers toincrease brand visibility

Assistingwith the development and implementation of the companys overallmarketing and public relationsstrategies

Managing budgets andresources related to brand management and marketingactivities

Analysing theeffectiveness of brand management and marketing efforts and makingrecommendations forimprovement





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