Consultant - SalesForce & Pardot Specialist

3 weeks ago

Bengaluru, India AMETEK Full time

Job Description

Job Title: Marketing Specialist Salesforce & Pardot

Employment type: Full-Time Regular

Travel: lower than 10 %

PRIMARY RESPONSIBILITIES

Management of Atlas Salesforce Account Engagement (“Pardot”) Execution of Atlas e-mail-blasts and nurturing e-mails Support for Atlas Salesforce Sales Cloud Management of interfaces, data quality, and synchronisation Reporting, dashboards, KPI’s Support GoToWebinar online education program and CED calendar

SPECIFIC JOB RESPONSIBILITIES

Management of Atlas Salesforce Account Engagement (“Pardot”)

Maintain and regularly update of Atlas Pardot instance: Marketing and system workflows Landing Pages, CTA’s, forms, iFrames Content library, hosting of resources Maintain of RSS feed for blog post subscription. Configure Landing Pages with personalization and dynamic content for various marketing purposes. Create Pardot forms to capture lead data. Continuously develop and optimize lead management processes through lead stages, incl. funnel and campaign reporting. Support implementation of lead rating and scoring as required by Supervisor.

Execution of Atlas e-mail-blasts and nurturing e-mails

Support Global Manager Marketing Communications with e-blast management Create e-blast lists and campaigns. Manage SFDC e-mail module with template creation, content configuration, personalization, sender profile setup and test send validations. Troubleshoot technical problems with list segmentation, HTML templates, and other aspects of email execution.

Support for Atlas SALESFORCE Sales Cloud

Perform regular data cleansing (e.g. quarterly). Create segmented distribution lists for e-mail blasts, and support distribution. Create and maintain campaigns in Salesforce. Support Leader Global Sales Forecasting & CRM with trouble shooting and process optimization. Support for Salesforce access credentials, settings, workflows, workarounds, and assignment rules.

Management of interfaces, data quality, and synchronisation

Manage Salesforce interfaces to GoToWebinar, Youtube, Sitecore, LinkedIn, and ERP system. Ensure GDPR compliance of all processes. Manage data synchronization. Support to optimize and harmonize field definitions.

Management of interfaces, data quality, and synchronisation

Set-up of new webinars in GoToWebinar Continuously update Pardot LP “CED Seminars” with online and face-to-face event Support Global Manager CED and Standards with GoToWebinar management.

Reporting, dashboards, KPI’s

Develop reports, statistics, and dashboards for monthly marketing KPIs. Coordinate Power BI connection for KPI reporting with Supervisor and support Team Lead Marketing Analyst.

KNOWLEDGE AND SKILL REQUIREMENT

Required

Salesforce Certification: Salesforce Administrator Salesforce Certification: Marketing Cloud Account Engagement Specialist Salesforce Certification: Marketing Cloud Consultant Salesforce Certification: Sales Cloud Consultant Working knowledge of HTML and CSS Experience with “Salesforce Flows” Experience with mapping and implementing end-to-end marketing campaigns. Knowledge of email experience creation, planning, and testing. 5 years industry experience with CRM and marketing automation systems Fluent English speaking and writing skills Able to work and communicate within an international, culturally diverse team

Nice to have

Salesforce Certification: Marketing Cloud Account Engagement Consultant Salesforce Certification: Salesforce Advanced Administrator Salesforce Certification: Salesforce Associate Salesforce Certification: Marketing Cloud Administrator

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