Lead Analytics Specialist
4 weeks ago
Description
We are looking for a Lead Analytics Specialist with experience in web and mobile analytics to join our digital marketing team.
The successful candidate will be responsible for conducting analytics audits, developing measurement strategies, implementing tracking, and creating performance dashboards with multiple data sources. As a Lead Analytics Specialist, you should be passionate about analytics, learn quickly, and be able to execute projects with speed.
Responsibilities
Responsible for requirement analysis, consultation, analytics implementation (web and mobile), reporting, optimization, and management of multiple projects in parallelCollaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectivesIdentify client objectives and define Key Performance Indicators (KPIs) to track progress toward those objectivesCollect, analyze, and report on data related to web and mobile app performance, including traffic, user behavior, conversion activity, site performance, and campaignsDevelop Google Looker Studio dashboards by merging data from different sourcesMonitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performanceIndependently manage internal and external projects with minimal supervisionEnsure high-quality delivery within agreed-upon timelinesImplement and evaluate A/B tests for Conversion Rate OptimizationEvaluate new requirements and provide accurate estimatesRequirements
Google Analytics Certified professional with experience in analytics and reportingIn-depth knowledge of analytics tools, including Google Analytics, Tag Manager, Firebase, Heap, and MixpanelExcellent analytical skills and the ability to work with large data setsStrong project management skills and the ability to deliver in a fast-paced environmentExperience in implementing tracking through Google Tag Manager SDKs, MMPs, or CDPsProven experience with user journey mapping, conversion tracking, and trend analysisHands-on experience with Super metrics, Google Ads, Google Optimize, or Hotjar is preferredAbility to act as an independent self-starter and provide thought leadership for team membersExcellent communication skills, with the ability to effectively communicate complex data insights to both technical and non-technical stakeholdersExperience designing, executing, and analyzing A/B tests is a plusFamiliarity with SQL, BigQuery, and BI tools such as Tableau, Power BI, or Adobe Analytics is a plus-
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