Digital Marketing

3 days ago


Kozhikode, India Febno Technologies Full time

Job Description

We are looking for a 1+ years experienced and result-driven Digital Marketing Executive to join our awesome Marketing team. As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with customers.
  • Assist the team in the development of the overall digital marketing strategy.
  • Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, and Display).
  • Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
  • Managing the creation of relevant and engaging digital content for publishing onto various digital platforms.
  • Collaborate with designers to improve user experience.
  • Measure performance of digital marketing efforts using a variety of web analytic tools (Google Analytics, Web Trends, etc.).
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
  • Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.
  • Acquire insight in online marketing trends and keep strategies up-to-date.
  • Maintain partnership with media agencies and vendors.


Requirements

Requirements

  • 1+ years’ experience in Digital Marketing or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.).
  • Skills and experience in creative content writing.
  • Analytical mind-set and critical thinking.
  • Excellent communication and interpersonal skills

 

Job type:- Full-time




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