Product Description Copy Writer

1 month ago


Sany, India YO HR CONSULTANCY Full time
Product Description CopyWriter ContractRolExperience:3 6YearsLocation:Bangalore
Preferablecandidates from Ecom Fashion and Lifestyleindustries.
Requirements:
  • Bachelor s degree in a related field such as communicationsmarketing English literature or journalism. Alternatively you canstill apply if you have 3 years of copywritingexperience
  • Proven copywriting experience(freelance inhouse or agency)
  • A portfolio ofpublished content/copy (ideally across different industries andcontent types)
  • Proficient in Microsoft Wordand Google Docs
  • Excellent writtencommunication skills (show us in the coverletter)
  • Knowledge of content managementsystems (CMS) such as WordPress(desired)
  • Someknowledge of fashion and fashion terminologies
  • 34 years of experience in copywriting or contentmarketing
  • Proven track record of developingengaging and effective content acrossplatforms
  • The ability tomultitask
  • A track record of meeting deadlinesand working under strict timelines
  • Goodinterpersonal and communication skills
  • Abilityto work independently and collaboratively within ateam


Responsibilities:
  • Write all customerfacing copy and some internal copy ranging fromproduct descriptions to wellresearched blogposts
  • Craft persuasive product descriptionsthat accentuate key features and benefits fostering sales andconversions
  • Write highquality SEOenabledblogs/Footer content to attract organic traffic positioning thebrand as a thought leader in the fashion industry Research andimplement keywords into your content to boost our SEO across marketplaces and website
  • Create informative andcaptivating website footer content that reinforces brand identityand delivers valuable information to visitors
  • Write compelling copy that helps to sell our products and buildbrand awareness
  • Write and format copy inalignment with our content management system(CMS)
  • Edit and proofread your copy to ensurethere are no errors
  • Submit copy and then makechanges as directed by editors and other teammembers
  • Work alongside the design team tocreate visuals to enhance your copy if needed
  • Help come up with new content ideas to improve and Demonstratestrong research and analytical skills
  • Ensureyour copy aligns with other editorial and brand styleguidelines
  • Optimize existing copy on a brandswebsite (page titles Meta descriptions h1s alts anchor textetc.)
  • Stay updated on fashion trends andindustry news and research productsand industrytopics
  • Conduct keyword research to identifythe right keywords and phrases touse in your copy and Analysesearch results to understand how yourcontent is ranking andidentify areas for improvement
  • Possessexcellent written and verbal communicationskills
  • Work independently and collaborativelywithin ateam

copywriting,cms,productdescription writing,content management,contentwriting,writing


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