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Assistant Manager-Digital Marketing Specialist

2 months ago

Madurai, India Genpact Full time

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for Assistant Manager-Digital Marketing Specialist

As AKA Digital Marketing Specialist, you will focus on data analytics to develop the campaign performance report for ASEAN, Korea and Australia & New Zealand’s digital marketing campaigns (Emails, paid social, paid search, etc). You will have a chance to work with various stakeholders in different regions and grow your analytic skills, provide your own insight on how to enhance the digital campaign performances based on the KPI metrics and execute your own suggestions.

Job description

Responsibilities

Analyze the performance of digital marketing campaigns.

Using Adobe analytics and salesforce.com and good knowledge in Marketo Tool

Set plans to enhance the campaign landing pages experience and execute the web page changes co-working.

IT teams, digital selling teams or product managers. 

Generate by campaigns or bi weekly, monthly and quarterly report for inbound and outbound marketing campaigns – report contains # traffic, Time spent on the page, bounce rate, # lead gen, # opportunity created, # sales conversion, etc

Minimum Qualification

Detail oriented since the report has to be accurate and being shared with large audiences

Fluent in English 

Good years relevant experience is preferred

Tool experience with Salesforce.com, Adobe analytics, Welcome, Sitecore, Marketo, Spotfire, Optimizely, Google analytics is a plus. Basic understanding in web coding or HTML is also a plus

Preferred Qualifications: -

Experience in data analytics, marketing, e-commerce, retail or healthcare industry is a plus

Sense of design to show clear product key messages in the campaign landing pages

Strong project management skill to deal with multiple projects and meet deadlines

Prioritizing skills

Often Report out on task progress 

Communication skills 

Not being afraid of engaging various stakeholders

Passionate on adding value to growing business 

Data analysis capabilities 

Focus on core role and responsibilities 

Creative mind