Digital Marketing Specialist
5 days ago
Job Description:
A Digital Marketing Specialist is required for a leading manufacturing industry.
Digital Marketing Strategy:
- Develop and execute multi-channel digital marketing campaigns (email, social media, paid advertising, content marketing).
- Conduct market research and analyze industry trends.
- Collaborate with cross-functional teams to align marketing strategies.
Content Creation:
- Plan, create, and publish engaging content (blog posts, social media posts, email newsletters).
- Optimize content for SEO.
- Manage content calendar.
Social Media Management:
- Manage and maintain social media presence (Facebook, Twitter, LinkedIn, Instagram).
- Develop social media content strategies.
- Analyze social media metrics.
Email Marketing:
- Create and send targeted email campaigns.
- Manage email lists and segmentation.
- Analyze email metrics.
Paid Advertising:
- Plan and execute paid advertising campaigns (Google Ads, Facebook Ads).
- Manage ad budgets and optimize ad performance.
- Analyze campaign metrics.
Analytics and Reporting:
- Track and analyze digital marketing metrics (website traffic, engagement, conversions).
- Provide regular reporting and insights.
- Recommend data-driven marketing strategies.
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