Digital Marketing Specialist

5 days ago


MaduraiNorth taluk, India Smart Work Consultants Full time

Job Description:

A Digital Marketing Specialist is required for a leading manufacturing industry.

Digital Marketing Strategy:

  • Develop and execute multi-channel digital marketing campaigns (email, social media, paid advertising, content marketing).
  • Conduct market research and analyze industry trends.
  • Collaborate with cross-functional teams to align marketing strategies.

Content Creation:

  • Plan, create, and publish engaging content (blog posts, social media posts, email newsletters).
  • Optimize content for SEO.
  • Manage content calendar.

Social Media Management:

  • Manage and maintain social media presence (Facebook, Twitter, LinkedIn, Instagram).
  • Develop social media content strategies.
  • Analyze social media metrics.

Email Marketing:

  • Create and send targeted email campaigns.
  • Manage email lists and segmentation.
  • Analyze email metrics.

Paid Advertising:

  • Plan and execute paid advertising campaigns (Google Ads, Facebook Ads).
  • Manage ad budgets and optimize ad performance.
  • Analyze campaign metrics.

Analytics and Reporting:

  • Track and analyze digital marketing metrics (website traffic, engagement, conversions).
  • Provide regular reporting and insights.
  • Recommend data-driven marketing strategies.


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