Tech Lead email Automation

4 months ago

Hyderabad, India Vida XL India Full time

The primary objective of this role is to serve as a key contributor, offering architectural design governance and technical leadership, while developing and delivering tailored solutions within the Salesforce Marketing Cloud platform. The focus is on supporting critical business functions and meeting project requirements. Operating within an established working model that involves collaboration with various business stakeholders, the Tech Lead for Email Automation, also known as SFMC Architect, is tasked with providing architectural design governance. The role includes active engagement with multiple stakeholders and offering essential technical oversight for initiatives related to Salesforce Marketing Cloud. The SFMC solution is currently operational in 35 markets, with an emphasis on continuous improvement through the addition of new capabilities aimed at enhancing marketing productivity and efficiency.

Key Responsibilities 

  • Work with Marketing teams to transform new requirements into best practice-led Salesforce Marketing Cloud technical design. 
  • Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Salesforce solutions. 
  • Create detailed level project plans and status reports Deal with ambiguous problems, take responsibility for finding solutions and drive towards simple solutions to complex problems. Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution. 
  • Use deep business knowledge of SFMC to help assist with estimation for major new initiatives. 
  • Provide oversight to the development team and ensure sound technical delivery of the product Design and Implement complex solutions in Email Studio, Mobile Studio, Web Studio (cloud pages), Automation Studio, Journey Builder, etc .
  • Implement integrations with other systems using SSJS and APIs Contribute to SFMC CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations.

Skills/Experience 

  • Bachelor’s degree in IT, Computer Science, or equivalent. 
  • 9-15 plus years of IT experience with at least 5+ years of experience with SFMC developer toolkit including Email Studio, Mobile Studio, Advertising Studio, Web Studio, Administration, etc. 
  • Developer Certification (SFMC Admin, Email Specialist, SFMC Developer, SFMC Consultant). 
  • Experience in API Integrations using SSJS.
  • Agile delivery experience.
  • Self-motivated and creative Experience in providing technical governance on architectural design and leading a development team in a technical capacity. 
  • Good communication and interpersonal skills Motivated self-starter.
  • Able to change directions quickly when priorities shift and quickly think through problems to design and deliver solutions Passion for technology and for learning

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