Business Development Manager
1 month ago
Gajra Pai & Zhu is a Market Entryconsulting firm with offices across India and in selectinternational locations. Since 2011 GPZ has assisted more than 125companies to establish their operations in India. We specialize intaking diverse businesses into new markets in India seamlessly. Ourtrack record coupled with a strong network of references helps usconnect with the key decisionmakers.
The role ofthe Business Development Manager will be to develop and overseemarketing campaigns to promote products and services. The role willencompass creative analytical digital commercial and administrativeresponsibilities. As a Business Development Manager this positionwill require you to work closely with other employees in areas suchas advertising market research production selling the services.This role will require you to work in a fastpaced environmentmanaging multiple projects atonce.
RolesandResponsibilities
- Conceivingand developing efficient and intuitive marketing strategies &campaigns.
- Conducting market research andanalysis to evaluate trends brand awareness and competitionventures.
- Assisting in outbound or inboundmarketing activities across various areas (content development andoptimization advertising events planningetc.)
- Liaise with external vendors to executepromotional events and campaigns.
- Collaboratewith marketing and other professionals to coordinate brandawareness and marketing efforts.
- Managetechnical aspects of key marketing systems (marketing automationCRM) used to generate distribute and report onleads.
- Establish and maintain scalableprocesses that ensure best practices in campaign and leadmanagement.
- Create and maintain metrics reportson marketing and sales activities effectiveness and businessimpact.
- Monitor and maintain data qualitywithin the marketing database.
- Evaluate newtechnologies and addon applications to improve and optimizemarketing team performance.
- Writing andproofreading creative copy.
- Digital and onlinemarketing with an emphasis onLinkedIn
EssentialSkills Set
- Excellentcommunication skills Written and VerbalEnglish
- Outstanding interpersonal relationshipbuilding and employee coaching skills
- Excellentcomputer skills in a Microsoft Windows & Google Suiteenvironment
- Excellent organisational managementskills
- Proven experience as a marketingspecialist in a B2B role in the consulting industry.
- Thorough understanding of marketing elements(including traditional and digital marketing such as SEO/Socialmedia etc.) and market researchmethods
- Demonstrable experience in marketingdata analytics and tools
- Solid computer skillsincluding MS Office marketing software (Adobe Creative Suite &CRM) and applications (Web analytics Google Adwordsetc.)
- Wellorganized anddetailoriented
- Commercial awareness partneredwith a creativemind
Job LocationBengaluru
Domestic & Internationaltravel may be required
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