Performance Marketing Executive

3 months ago


Andheri, India Fruitbowl Digital Full time
Overview:ThePerformance Marketing Executive plays a crucial role in driving thecompanys marketing efforts by leveraging datadriven strategies tooptimize digital marketing campaigns. They are responsible forexecuting and managing performance marketing initiatives to enhancebrand visibility and drive customeracquisition.KeyResponsibilities:
  • Develop andimplement performance marketing strategies to meetKPIs
  • Manage and optimize PPC campaigns to drivetraffic and conversions
  • Conduct keywordresearch and analysis for SEOimprovement
  • Analyze and report on marketingcampaign performance using datadriveninsights
  • Collaborate with crossfunctional teamsto ensure integrated marketing efforts
  • Monitorand optimize email marketing and automationworkflows
  • Identify and test new digitalmarketing channels for customeracquisition
  • Create compelling ad copy andvisuals for digital advertising
  • Utilizeanalytics tools to track and analyze website and campaignperformance
  • Stay updated on industry trends andbest practices in performancemarketing
RequiredQualifications:
  • Bachelors degree inMarketing Business or a related field
  • Provenexperience in managing PPC and digital advertisingcampaigns
  • Strong analytical skills with theability to interpret complex datasets
  • Familiarity with web analytics tools suchas Google Analytics and AdobeAnalytics
  • Experience with A/B testing anddatadriven optimization
  • Proficiency in SEO bestpractices and keyword analysis
  • Excellentwritten and verbal communication skills
  • Abilityto multitask and prioritize in a fastpacedenvironment
  • Knowledge of email marketingplatforms and automation tools
  • Understanding ofcustomer segmentation and targetingstrategies

analytics,ppc,seo,dataanalysis,campaign management,growth marketing,performancemarketing



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