Performance Marketing Executive
3 months ago
**Job Title: Performance Marketing Executive (Meta Advertising)**
**Location: Remote/On-site**
**Experience: 1-2 years**
**About Us**:
We are a dynamic marketing agency that works with a variety of exciting brands across different industries. Our focus is on delivering innovative, data-driven marketing solutions that drive growth and impact. We are looking for a passionate and performance-driven marketing executive to join our team and manage Meta advertising for our clients.
**Key Responsibilities**:
- Plan, execute, and optimize Meta advertising campaigns (Facebook, Instagram) for multiple clients.
- Manage end-to-end campaign setup, including audience targeting, ad creation, and budget management.
- Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
- Collaborate with the creative team to align ad designs and copy with client goals and campaign strategy.
- Conduct A/B testing and implement best practices to continuously improve campaign performance.
- Monitor and report on key metrics (CTR, ROAS, CPA, etc.) to assess the effectiveness of campaigns.
- Stay up-to-date with Meta platform updates, trends, and new ad formats to keep campaigns innovative.
**Qualifications and Skills**:
- 1-2 years of experience in performance marketing, specifically managing Meta (Facebook, Instagram) ads.
- Strong understanding of Meta advertising platform, tools, and performance metrics.
- Analytical mindset with the ability to interpret data and optimize accordingly.
- Eagerness to learn and grow in a fast-paced marketing environment.
- Basic knowledge of ad copy and creative strategy for digital ads.
- Self-motivated, detail-oriented, and highly organized.
- Enthusiastic about marketing and continuously seeking out new trends and techniques.
**What We Offer**:
- Opportunity to work with a diverse range of brands.
- Learning and growth opportunities within the marketing landscape.
- Flexible working hours and remote work options.
- A collaborative and energetic team environment.
**Job Types**: Full-time, Fresher
Pay: ₹15,000.00 - ₹25,000.00 per month
**Education**:
- Bachelor's (preferred)
**Experience**:
- Meta Advertising: 1 year (required)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
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