Performance Marketing Executive

2 weeks ago


Andheri Mumbai Maharashtra, India Eway IT Solutions Pvt. Ltd. Full time

**Campaign Strategy & Execution**: Develop and implement performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital channels.
- **Optimization for Results**: Continuously optimize campaigns to achieve key performance metrics (ROI, CPA, ROAS) through A/B testing, audience segmentation, and creative enhancements.
- **Data-Driven Insights**: Analyze campaign performance using tools like Google Analytics and provide actionable insights to improve future campaigns.
- **Ad Creative Development**: Collaborate with the creative team to design compelling ad copies, visuals, and landing pages that resonate with target audiences.
- **Budget Management**: Strategically allocate budgets to maximize impact, ensuring cost-efficiency and high ROI.
- **Audience Targeting & Retargeting**: Leverage advanced targeting strategies, including custom audiences, lookalike audiences, and remarketing to boost conversions.
- **Trend Monitoring**: Stay up-to-date with the latest digital marketing trends, algorithms, and best practices to ensure campaign success.
- _**performance marketing, digital advertising, or a related field.**_**:

- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics.**_**:

- Strong Analytical Skills with the ability to interpret data and adjust strategies for optimal performance.**_**:

- Creative Thinking with a knack for creating engaging ad content and messaging.**_**:

- Excellent Communication Skills to convey campaign results and collaborate effectively with cross-functional teams.**_**:

- Project Management Skills with the ability to handle multiple campaigns and meet deadlines.**_

**Job Types**: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- digital Advertising: 2 years (preferred)
- total work: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person


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