Product Marketing Engineer
4 weeks ago
Job Title: Product Marketing Engineer
Experience: 5+ Years
Location: Bangalore, India
Job Type: Full-Time
Job Brief
As a Product Marketing Engineer based in Bangalore, India, you will play a crucial role in driving the demand and market presence of our motor drive solutions. You will be responsible for implementing effective product marketing strategies, gathering market intelligence, and developing regional-specific use cases. Here's what the role entails:
Responsibilities
Drive Demand Creation
- Implement and execute the product marketing strategy for motor drive solutions.
- Develop and execute effective product positioning strategies to drive revenue and generate demand.
Market Intelligence
- Gather, compile, and report market intelligence, including trends, competition, and key market requirements.
- Carry out market research and monitor competitor products.
Regional Use Cases and Features
- Articulate regional-specific use cases and needs.
- Define next-generation product features based on market requirements.
Technical Documentation and Representation
- Develop technical documents such as application notes and papers.
- Represent the company at local conferences and forums.
Customer and Partner Engagement
- Visit customers and distribution partners to collect market and technology information.
- Establish and maintain long-term business relationships.
Value Proposition and Training
- Identify and create a value proposition for new high-value opportunity markets.
- Provide training and collaterals to Sales for effective sales.
Information Flow Management
- Manage the technical and commercial information flow between local teams and headquarters.
- Ensure all qualified customer queries are fulfilled, delivered on time, and meet expectations.
Marketing Activities
- Define and align appropriate marketing activities, including trade shows and advertising, in cooperation with MarCom and Marketing.
Training and Reporting
- Train channel partners, customers, and the local sales organization.
- Concisely report the state of the business and strategy at any time.
Requirements
- University degree or University of Applied Science degree.
- 5 years of relevant marketing experience.
- Good technical understanding of motor technologies, motor control algorithm techniques, and motor drive solutions (e.g., Integrated Power modules, Discrete and Half-Bridge architectures).
- Proven ability to handle major accounts projects from promotion to production while interfacing with different teams.
- Good command of spoken and written English.
- The position requires domestic and some international travel.
Experience/Skills
- 5+ years of relevant marketing experience.
- Technical understanding of motor technologies, motor control algorithm techniques, and motor drive solutions.
- Develop and execute effective product positioning strategies to drive revenue and generate demand.
- Gather, compile, and report market intelligence, including trends, competition, and key market requirements.
- Develop technical documents (e.g., application notes and papers).
- Visit customers and distribution partners to establish long-term business relationships.
- Work with the sales team to design product marketing strategies for motor drive solutions.
- Ensure all qualified customer queries are fulfilled, delivered on time, and meet expectations.
- Carry out market research and monitor competitor products.
Application Instructions
If you are a result-oriented Product Marketing Engineer with 5+ years of experience and a passion for contributing to the growth of the company, we invite you to apply by sharing your updated resume with resumes@empglobal.ae or apply here at this platform.
Join the team and make an impact in shaping presence and success. We look forward to reviewing your application.
Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted. We appreciate your understanding in this regard.
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