Marketing Manager

2 months ago

Hyderabad, India Radisson Blu Plaza Hotel Hyderabad Banjara Hills Full time

Managing
Marketing Activities




  • Develops an annual communications
    plan with specific goals and budgets.
  • Prepares working plans to achieve
    goals and ensures the communications team is fully briefed on goals and
    progress.
  • Responsible for the hotel’s social
    media and digital presence.
  • Increasing brand awareness within
    all market segments.
  • Prepare and submit all hotel awards
    such as T.A.A. Awards, AHA Awards, Radisson Hotel Group Leadership Awards,
    etc.
  • Compares actual achievements
    against goals on a regular basis and takes corrective action.
  • Assists the DOSM in the planning of
    all mailing activities, and oversees their execution.
  • Ensures that the corporate ID
    manual is kept up-to-date and implemented as appropriate.
  • Prepares the monthly communications
    report on a timely basis.
  • Supervises and directs photography
    for advertising, collateral and public relations purposes in liaison with
    the DOSM, the advertising agency and the marketing department at corporate
    office.
  • Ensures the department has a
    comprehensive master photo/CD library for all advertising, collateral and
    public relations activities, and regularly sends these to corporate office
    for the image library.
  • Supervises the in-house art graphic
    artist (if any).
  • Coordinates and executes
    publication of the hotel’s newsletter.
  • Monitors activities of competitor
    hotels and trends within the industry.


Managing Public Relations Activities




  • Acts as official spokesperson for
    the hotel when appropriate and responds to all media requests within 24
    hours.
  • Compiles and maintains a
    comprehensive list of media contacts and manages them as per the media
    account management system. Delegates assigned accounts to communications
    staff as appropriate but takes full responsibility for the key media by
    maintaining and developing close relationships
  • Prepares press releases for
    appropriate targeted media, locally, regionally and internationally.
  • Works closely with the corporate
    and international press offices on developing story angles.
  • Plays a key role in community and
    government relations as well as VIP handling.
  • Secures opportunities, directs and
    attends hotel sponsored events, and develops targeted partner
    relationships.
  • Creates and organizes press
    promotional activities.
  • Participates in the press
    events/trips organized by the regional PR offices as required.
  • Conducts press blitzes when
    appropriate.
  • Ensures press kit information is
    comprehensive and kept up-to-date.


Managing Advertising Activities




  • Works with the DOSM and advertising
    agency on the rooms and food & beverage tactical advertising
    campaigns' creative and media plans.
  • Maximizes advertising budget by
    ensuring that the hotel's creative message and media activities are
    consistent with the company group advertising.
  • Ensures that the advertising
    creative is in synergy with the company, projecting a consistent and
    quality message.
  • Reviews the hotel's market
    segmentation and other appropriate marketing reports to ensure that the
    media scheduling matches those segments.
  • Monitors and maintains media
    schedules as well as prompt settlement of accounts.


Managing Direct Marketing Activities




  • Be pro-active in the conceptual
    planning of DM activities and oversees their execution.
  • Takes an integrated approach to DM
    activities, ensuring a consistent and quality image is projected.
  • Assists the DOM in the planning,
    implementation and tracking of electronic marketing activities.
  • Maintains budget control.


Managing Collateral




  • Coordinates and executes production
    of all printed materials, with assistance of advertising agencies,
    following the specifications stipulated in the corporate ID manual.
  • Ensures hotel information is
    updated regularly on the internet/intranet.
  • Supervises the production and
    quality of all displays and temporary signage in hotel public areas.
  • Supervises and budgets for quality
    gift items as appropriate.
  • Ensures correct usage of hotel logo
    on gift items as stipulated in corporate ID manual.
  • Supervises the in-house graphic
    designer and/or print shop.

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