SEO Analyst

3 weeks ago

Pune, India WPoets Full time

We are seeking a smart, passionate Content writer and SEO Analyst to join our dynamic business Team. In this role, you will be responsible for writing content (Blogs, landing pages, case studies) and developing and implementing effective SEO strategies to enhance our website’s visibility, traffic, and overall performance.

You should have:

Proven content writing Experience: Demonstrated expertise in content writing, particularly for service-based pages, blogs, case studies, and landing pages. SEO expertise: Strong understanding of on-page SEO best practices, including keyword research, meta-tag optimization, and link-building strategies. Have experience in ranking keywords at the top of Search engines Analytical Skills: Ability to analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, and make data-driven decisions to improve SEO and engagement. Attention to Detail: Exceptional attention to grammar, style, and consistency, ensuring all content aligns with brand voice and messaging.

Content Writing

Develop high-quality content for various formats, including: Blogs: Write informative and engaging How-to blog posts and Guest blogs on industry-related topics to attract and engage target audiences. Landing Pages: Write persuasive and optimized landing pages to support marketing campaigns and lead generation efforts. Service Pages: Craft detailed, compelling copy of our services to inform and attract potential clients, highlighting key benefits and unique value. Case Studies: Craft detailed case studies highlighting client success stories, project outcomes, and value propositions. Collaborate with subject matter experts and the marketing team to produce content that aligns with brand messaging and strategy.

SEO Analysis & Implementation

Do competitor research using a manual approach and third-party tools  Conduct keyword research, optimize website content, blog posts, landing pages, and product pages for search engines. Implement on-page SEO best practices, including meta tags, headers, internal linking, and much more. Develop and execute off-page SEO strategies, including link-building and influencer outreach. Collaborate with content creators, designers, and developers to integrate SEO best practices into all aspects of the website. Writing copy for social media posts on LinkedIn, Facebook, and Twitter Optimize content for SEO, including on-page elements like meta tags, headers, image alt texts, and internal linking structures. Stay up-to-date with SEO trends and Google algorithm changes to ensure content is fully optimized and aligned with the latest best practices.

What we offer

Flexible working process, openness to suggestions, and a fresh point of view. Room for self-improvement and knowledge exchange within the team. Transparent cooperation with business stakeholders.

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