SEO Executive

4 weeks ago


pune, India dentsu Full time

Role Summary:

Designation: SEO: Sr. Business Analyst

Location: Pune (Work from office)

Roles & Responsibilities:

- Set-up new Organic Search Optimization campaigns
- Development, design, and implementation of multiple Interactive SEO/ASO/YouTube SEO plans and strategies
- Content development and optimization
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Search engine optimization (SEO) planning and account management.
- Set measurable goals/KPIs that demonstrate improvement in the marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals & set appropriate KPIs.
- Research & develop keywords and recommend copy for optimizing organic search campaigns on the major search engines.
- Oversee SEO program implementation from pre-launch deliverables through performance reporting.
- Analyze and review client website traffic metrics, rankings, and impact on the business revenue.
- Research and recommend new SEO/ASO/YouTube SEO strategies, Internet marketing and advertising technologies, and current Internet trends (Web 2.0)
- Research and analyze competitor advertising links.
- Create and execute link building strategy.
- Quality check and proof reading
- Client interaction and reporting

Qualifications

- Excellent written and verbal communication skills
- 6 months - 2 years of experience.
- Should have interest in new learning & initiatives.
- Must have liking for Marketing and Business Development
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry tools, such as Google Analytics, Adobe Analytics, Google Search Console, SEMRush, etc.
- Knowledge of keyword research and data mining tools, like – Google Adwords, Tubebuddy, Ahrefs etc.
- Knowledge of technical tools i.e. required in SEO, like – Screaming Frog, GTMetrix, Site Speed Insights etc.
- Comfortable analyzing high volumes of data daily.
- Familiarity with WordPress or other content management systems
- Should have Analytical and Process oriented approach.
- Have a creative bend of mind for new work experiments.
- Strong understanding of Internet and Web technologies and web-based programming languages like – HTML, CSS, JS etc.
- Should be comfortable with word documents, presentations & excel sheets.
- Should be able to work independently as well as part of a team.
- Excellent internet surfing knowledge
- Will be expected to take active participations in team level activities & training programs.
- Proactiveness and ownership is a must.


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