SEO Analyst

3 days ago

Pune, India Hot Fuego LLC Full time

About the Company:

Hot Fuego India Pvt Ltd. is a company that values creativity, collaboration, and innovation. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.

Job Brief:

We are seeking a talented and analytical SEO Analyst to join our team. As an SEO Analyst, you will be responsible for optimizing our & client's websites and online presence to drive organic traffic and improve search engine rankings. Your expertise in SEO strategies, keyword research, and data analysis will play a vital role in enhancing our online visibility and maximizing organic search performance.

Roles and Responsibilities

  • Conduct keyword research and analysis to identify relevant keywords for website optimization.
  • Develop and implement effective SEO strategies to improve organic search rankings.
  • Optimize website content, meta tags, URLs, and other on-page elements for improved search visibility.
  • Monitor and analyze website performance using SEO tools and Google Analytics.
  • Identify technical SEO issues and recommend solutions to improve website structure and performance.
  • Conduct competitive analysis to identify opportunities and trends in the industry.
  • Collaborate with content creators to develop and optimize SEO-friendly content.
  • Stay up-to-date with industry trends and search engine algorithm updates.
  • Generate SEO reports and provide actionable recommendations for improvement.
  • Monitor and track website rankings, organic traffic, and other SEO KPIs.


Requirements


  • Bachelor’s degree in marketing, computer science, or a related field, 1-2 years of experience in SEO, and a strong SEO portfolio is preferred.
  • Ability to plan funnel campaigns across multiple channels.
  • Basic working knowledge of HTML, JavaScript, and CSS.
  • Experience with link-building and digital PR link-building.
  • Experience using Content Management Systems (CMS) like WordPress.
  • Good communication and writing skills.
  • Ability to work independently and as part of a team.
  • Basic knowledge of Google Tag Manager, Google Search Console, Google Analytics, and Google My Business.
  • Experience with A/B testing and conversion rate optimization.

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