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Marketing - Head

3 months ago

Coimbatore South, India infynd Full time
Identify target audiences and develop detailed customer personas.
Create and implement tailored marketing strategies to engage and convert target segments.
Plan, execute, and monitor digital marketing campaigns across channels such as SEO, SEM, and social media.
Optimize campaigns for maximum performance and return on investment (ROI).
Analyze website performance, user experience, and conversion rates to identify areas for improvement.
Develop strategies to enhance website traffic, engagement, and conversions.
Collaborate with web developers and designers to implement necessary changes.
Manage and grow the organization’s presence on social media platforms.
Develop and execute social media strategies and create engaging content.
Monitor social media trends, respond to comments and messages, and analyze performance metrics.
Monitor and analyze key digital marketing metrics, including website traffic, conversion rates, click-through rates, and social media engagement.
Use data-driven insights to make informed decisions and adjust strategies as needed.
Stay updated with the latest digital marketing trends, tools, and best practices.

RequirementsBachelor’s degree in Marketing, Communications, or a related field (Master’s degree is a plus).
Proven experience in digital marketing with a focus on strategy development, campaign management, and team leadership.
In-depth knowledge of digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and analytics.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools, and marketing automation software.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and presentation skills, with the ability to effectively articulate ideas and strategies to internal stakeholders and external partners.
Up-to-date knowledge of digital marketing trends, industry standards, and best practices.