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Executive - Marketing Communication and PR Sant ShiromaniGlobal Skill Park
3 days ago
RoleTitle
ExecutiveMarketing Communication andPR
RolePurpose
Responsiblefor executing daytoday operations of the department to ensuresmooth and efficient operations of theInstitute.
Reportsto
ManagerMarketing Communication andPR
EducationalQualification andExperience
Graduatein any discipline preferably with a postgraduatedegree/postgraduate diploma in Marketing/Media andCommunication/PR/ Business Administration or relatedfield.
AND
Minimum1 year of experience in executing marketing campaigns andinitiatives across multiple channels social media email print anddigital marketing in a training/teaching institution or relevantindustry.
Experiencein marketing & PR in a training/teaching institute will beanadvantage.
KeyAreas of Responsibility andAccountability
Responsiblefor executing daytoday operations of the department to ensuresmooth and efficient operations of theInstitute.
Advertising&PR:
Supportin implementing advertising communications and event activities toattract and retain students industry and otherpartners.
Executeeffective PR initiatives across digital and offline channels whichbuild positive brandawareness.
Supportin conceptualizing events planning the agenda inviting keyspeakers/panelists media and social media coverage coordinatinglogistics and ensuring followups ofevents.
MarketingCommunications:
Supportin executing the external communication of the institute throughsocial media website newsletter press and mediacoverage.
Updating/postingcontent on the institute s social mediaplatforms
Producing& updating marketing material (brochures posters flyersetc.) for anyevents/programs
Preparingmarketing collateral for the school s corporate relationsactivities
Contributeto the institute s website including content and the institute ssocial mediachannels.
Collaborationwith Other Departments & ExternalPartners:
Workclosely with academic departments faculty and administrative staffto produce and updatecontent.
Buildand develop close reciprocal relationships with partners that mayinclude kit suppliers media partners event organizers industry& Govt.Stakeholders
Complianceand PolicyAdherence:
Trackand provide regular reports on performance of all marketingactivities in line with businessobjectives.
Stayinformed about relevant educational regulations accreditationstandards and institutionalpolicies.
KeyCompetenciesRequired:
Strongcopywriting and proofing skills with a flair for creativewriting
Experienceof building relationships with multiple stakeholders includingthird parties such media eventorganizers
Effectivecommunication and interpersonalskills
Goodknowledge of MS office (PowerPoint Exceletc.)
Computer Knowledge
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