Asst Category Manager

4 days ago

Noida, India HRvisory Full time
Job Title Asst CategoryManagerLocationNoidaAbout Employer One of the fastgrowingdairybrands
Responsibilities:
  • CategoryManagement Taking ownership of the product categories includingassortment planning pricing strategy and inventory management todrive sales and profitability.
  • MarketingStrategy Development Formulating and executing strategies topromote dairy products effectively leveraging various channels toreach target audiences.
  • Market Expansion andProduct Activation Identifying and activating new markets segmentsand product opportunities to expand the brandspresence.
  • Initiative Planning and CampaignExecution Planning and executing marketing initiatives andcampaigns to enhance brand visibility stimulate demand and drivecustomer engagement and loyalty.
  • MarketAnalysis and Competitive Intelligence Conducting thorough marketanalysis and competitor research to identify opportunities andareas for differentiation informing strategic decisionmaking andmarket positioning.
  • Distribution ChannelOptimization Developing and implementing strategies to optimize thedistribution channel including partnering with key retailers anddistributors.
  • Packaging Innovation and BrandSupport Collaborating with crossfunctional teams to innovatepackaging designs and providing market support to enhance brandvisibility and appeal.
  • Customer Insights andRetention Gathering and analyzing customer feedback and insights tounderstand preferences and enhance customer satisfaction andretention.
  • Product Portfolio ManagementIdentifying and addressing product gaps within the dairy categoryworking closely with the key stakeholders to introduce newofferings or enhancements that meet marketrequirements.

Qualifications:
  • Relevantexperience in Product/category/brand management of 3 to 6 years ateCommerce or digitally driven brands
  • Ability tothink strategically and analytically leveraging data and insightsto develop actionable plans and drive businessgrowth.
  • Demonstrated initiative andaccountability in driving projects forward with minimalsupervision.
  • Proficiency in formulatinghypotheses conducting experiments and iterating strategies based onfeedback and results.
  • Strong interpersonal andcommunication skills ability to collaborateeffectively.
  • Ability to adapt quickly tochanging market dynamics and challenges maintainingfocus

productportfolio management,distribution channel optimization,marketexpansion,market analysis,customer insights,campaigns,initiativeplanning,category insights,packaging innovation,leadgeneration,customeracquisition,branding,strategy,packaging,marketing strategydevelopment,customer,product management,category management,tradepromotions

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