B2B Marketing Specialist

1 month ago

Surat, India Doris Infotech Full time

Company Overview


Welcome to Doris Infotech - a premier destination for custom software development At Doris, we are dedicated to transforming your digital dreams into reality. Our team of highly skilled and passionate developers specializes in crafting bespoke solutions that cater to your unique business needs. Whether you require cutting-edge web and mobile development to engage your audience on every platform, robust enterprise applications to streamline your operations, or SEO optimization to soar above the competition, we've got you covered Collaboration lies at the heart of our process. We work closely with you at every step, from ideation to execution, ensuring that the final product aligns perfectly with your vision. Our agile methodology allows for flexibility and adaptability, empowering us to respond promptly to your evolving requirements.


Job Overview


We are seeking a B2B Marketing Specialist to join our team at Doris Infotech, a premier destination for custom software development. As a B2B Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our products and services to other businesses. This is a full-time position based in Surat, Gujarat, India, with a junior level of experience required (1 to 3 years).


Qualifications and Skills


  • 1-3 years of experience in B2B marketing
  • Strong knowledge of B2B marketing strategies and tactics
  • Experience with social media marketing, email marketing, and WhatsApp marketing
  • Familiarity with search engine optimization (SEO) techniques
  • Proven track record of online lead generation
  • Excellent communication and presentation skills
  • Ability to work collaboratively in a cross-functional team
  • Strong analytical and problem-solving skills


Roles and Responsibilities


  • Develop and execute B2B marketing strategies to promote our products and services to other businesses
  • Identify and target key decision-makers in potential client organizations
  • Create and optimize B2B marketing campaigns across various channels, including social media, email, and WhatsApp
  • Conduct market research to identify opportunities and trends in the B2B software development industry
  • Collaborate with cross-functional teams to develop marketing materials such as whitepapers, case studies, and presentations
  • Measure and analyze the effectiveness of marketing campaigns, and adjust strategies as needed
  • Manage and maintain customer relationship management (CRM) systems to track leads and conversions
  • Stay up-to-date with industry best practices and emerging trends in B2B marketing





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