Senior Business Systems Analyst

2 days ago

Bengaluru, India Epsilon Full time
Company Description
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Overview
As a Senior Business System Analyst (SBSA), you will have an opportunity to be part of the Platform Delivery team. This team delivers world class marketing technology platforms using Epsilon's market leading PeopleCloud suite of products, which support our clients' multi-channel marketing strategies. You will manage client deliverables relative to our multi-channel marketing engagements. This role requires you to have both business and technical expertise and will need you to act as a primary liaison between the client and the technical delivery teams. You will play a key role within the CRM Technology organization across many disciplines within the SDLC - including requirements gathering, documentation, design, and testing. In addition, you will also be expected to work closely with the Project Manager (or Account Manager) to assist in project delivery. What you'll do as a Senior Business System Analyst: Lead documentation and review of all business requirements, data needs, and business rules in the requirements document\ Analyze data quality and provide recommendation for changes Create traceability of all business requirements to functional and non-functional specifications to cover data exchange, warehouse/mart processing, business rules, and end user use cases (campaigns, reports, and analytics) Drive product fitment analysis versus gap areas and create specifications for those Perform complete and accurate source to target mapping and API specifications including end points, authentication and encryption methods Help onboard multiple vendors/sources to Epsilon solution\ Leverage partnership with client services and relationships with clients to ensure smooth / seamless project execution Become trusted advisor to client teams from a BSA perspective to Client and Client Teams Have effective client meetings, understand deliverables, and drive successful outcomes Help in developing and implementing best practices, standards and methodologies around business analysis and data analysis

Qualifications
Core Skills: 5+ years of relevant business analysis work experience in the database/ data driven marketing space Good understanding of CRM, Loyalty, Marketing concepts and various marketing channels Ability to facilitate Requirements discussion into user stories, requirements documentation, source to target definition, requirements traceability and acceptance criteria Experience in translating business requirements into functional/business specifications. Facilitate Business Analysis functions of the SDLC and Agile Methodology including SCRUM Good understanding of data warehouse and data mart concepts Ability to assemble, analyze, and evaluate data - and be able to make appropriate decisions to support the business Expert SQL skills Good understanding of API, JSON , XML and SOAP UI. Advanced knowledge of Microsoft Word, Excel and PowerPoint Soft Skills: Able to clearly communicate and articulate ideas, both written and verbally Able to develop and maintain relationships within the organization globally Able to work in a dynamic, fast paced and often changing environment Able to use problem-solving skills in order to move toward a project's successful completion Demonstrates time management skills Adaptable to Hybrid Work Model Nice to have: Exposure to marketing campaign tools (Unica, Adobe, Eloqua, Marketo, Responsys, Zeta, etc.), and ability to learn new campaign platforms. Strong negotiation skills Ability to interpret project plans

Additional Information
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

•Act with integrity. We are transparent and have the courage to do the right thing.

•Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.

• Innovate with purpose. We shape the market with big ideas that drive big outcomes.

• Respect all voices. We embrace differences and foster a culture of connection and belonging.

• Empower with accountability. We trust each other to own and deliver on common goals.

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