Head Of Marketing
Found in: Talent IN C2 - 2 weeks ago
Head of Marketing
Overview:
Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Preparing and managing monthly, quarterly and annual budgets for the Marketing department
Setting, monitoring and reporting on team goals
Job brief
We are looking for a Head of Marketing wholl lead all our marketing activities from social media and digital campaigns to advertising and creative project Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If youre a skilled Marketing strategist, able to inspire your team members, wed like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Requirements and skills
Work experience as Head of Marketing or VP Marketing, preferably within our industry
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google AdWords
Experience with CRM software
Leadership skills with the ability to set and prioritize goals
Analytical mind
BSc or MSc in Marketing or relevant field
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