Area Sales Manager

2 months ago


New Delhi, India 3M Full time

Job Summary

: To achieve Sales Annual Business plan for the – Traditional trade market & Modern trade. To achieve distribution metrices for given area as per the plan. Manage distributors, Super Stockist & Sales team in the given area delivering productivity & growth objectives. To ensure execution of programs, promotions, visibility& Merchandising in the given area. To manage promotional budgets & effective utilisation for business growth.

Job Responsibilities:

Annual Business Plan Delivery Distribution of products – Depth & Width as per the plan. Numeric & Weighted distribution improvement. Market share growth. Execution of the programs & plans in the given geography. Data mining, analysis & planning programs based on it. Map Opportunities, Plan Distribution and Design Local Distribution Programs Team training & management of the team including Super Stockist & Distributors Claim Management & Budget management for the assigned territory. Executing chain / store growth programs, driving POS sales through Promoters & merchandisers. Building relationship with Store, execution & merchandising team for visibility & program execution. 

Portfolio – Scotch-Brite {Home cleaning}, Scotch & Post-It {Stationery}, Command {Adhesive Hooks} Brand in the Mass Retail market

Reports – Reporting to the Regional Sales Manager

Team management – Outsourced team of supervisors, Sales Reps, Promoters & Merchandisers.

Job Qualifications:

MBA in Sales & Marketing 7 to 10 years’ experience working in FMCG organisation as an ASE - ASM in the Mass Retail, Traditional trade channel. Modern Trade operations experience will be an added advantage. Knowledge of the geography & trade in Rajasthan. Age between 30 to 35 years.
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