Marketo Platform Engineer

4 months ago

Mumbai, India Astellas Pharma Inc. Full time
Responsibilities :Platform Development and Configuration: Design, develop, and configure business platforms to meet the specific needs of our organization. This could involve programming, configuring settings, and integrating various software solutions.System Integration: Ensure seamless integration between different business platforms and systems (e.g., integrating CRM and ERP systems) to enhance data flow and business processes.Performance Monitoring and Optimization: Regularly monitor the performance of business platforms, identify bottlenecks, and implement optimizations to improve efficiency and user experience.User Support and Training: Provide technical support to platform users, resolve issues, and conduct training sessions to ensure users can effectively utilize the platforms.Initiative Execution: Actively participate in and contribute to various initiatives, applying your specialized skills to achieve the objectives and expected Value. Contribute to the ongoing realization of Value from these enterprise platforms through continuous integration and deployment.Collaboration: Work collaboratively with team members within the subdivision and across other digital and business units.Continuous Learning: Engage in continuous learning and professional development to stay abreast of the latest trends and technologies in a specific area of expertise.Innovation: Contribute innovative ideas and approaches to enhance project outcomes and digital capabilities.Reporting: Regularly report on the progress of the various Value Teams and outcomes to your Capability Lead and team members.Problem-Solving: Employ analytical and problem-solving skills to overcome project challenges and deliver effective solutions.Quality Assurance: Ensure the highest quality and consistency in the work delivered. Requirements

Qualifications:

Required

Bachelor’s degree in relevant field, e.g., Computer Science, Data Science, Business Administration.Minimum of 5 years demonstrated relevant experience.Relevant experience in business analysis, technical analysis, or a related area, demonstrating a track record of bridging business needs with technical solutions.Analytical Skills: Strong analytical and problem-solving skills to understand complex business issues and develop appropriate technical solutions.Technical Knowledge: Good understanding of information technology, software development life cycles, and architectural frameworks. Familiarity with programming languages, databases, and software development tools is beneficial.Communication Skills: Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical stakeholders and vice versa.Collaboration: Ability to work effectively in a team environment, collaborating with diverse groups of stakeholders, including business users, Digital professionals, and management.Project Management: Good knowledge of Agile methodology, principles, and practices.Attention to Detail: Precision in documenting requirements, specifications, and project details to ensure clarity and alignment with objectives.Adaptability: Flexibility to adapt to changing requirements, technologies, and project priorities.Data Management and Segmentation: You will work with customer data, segmenting audiences based on various criteria (such as behavior, demographics, etc.). understanding how to create and manage segments is crucial.Integration with Other Systems: Marketo often integrates with other tools (such as CRM, Data warehouses). Need to understand how to set up and maintain these integrations.Troubleshooting and Optimization: You will troubleshoot and fix them promptly. Additionally, you will continuously optimize campaigns for better performance.Reporting and Analytics: Analyze campaign results, track key metrics, and provide insights to improve marketing strategies.Collaboration with Marketing Teams: You’ll work closely with marketing managers, content creators, and other stakeholders to align campaigns with business goals.Marketo Platform Knowledge: Proficiency in using Marketo Engage, including creating and managing assets (emails, landing pages, forms), setting up workflows, and understanding lead scoring.HTML and CSS: Hands on experience with HTML and CSS is essential for customizing email templates and landing pages.Data Management: Strong experience and knowledge to handle customer data, create segments, and maintain clean databases.Integration Skills: Rich experience with integrating Marketo with other systems (e.g., CRM platforms like Salesforce).Analytical Abilities: Ability to analyze campaign performance, identify trends, and make data-driven decisions.Problem-Solving: Troubleshooting issues and finding solutions quickly.Marketing Acumen: Understanding marketing concepts and strategies.Minimum of 5-7 Years of hands-on experience on Marketo is required.

Preferred

Certification in Adobe Marketo Engage Professional is a plusLife Sciences / Pharma industry experienceProven track record with CI/CD pipelines for continuous delivery

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