Digital Business Platform Developer

4 days ago

Mumbai, Maharashtra, India Astellas Pharma Inc. Full time
Job Summary

Astelas Pharma Inc. is seeking a skilled Digital Business Platform Developer to join our team. As a key member of our digital platform development team, you will be responsible for designing, developing, and configuring business platforms to meet the specific needs of our organization.



Key Responsibilities

Key responsibilities include:



  • Designing, developing, and configuring business platforms to meet the specific needs of our organization.
  • Ensuring seamless integration between different business platforms and systems.
  • Regularly monitoring the performance of business platforms, identifying bottlenecks, and implementing optimizations to improve efficiency and user experience.
  • Providing technical support to platform users, resolving issues, and conducting training sessions to ensure users can effectively utilize the platforms.
  • Actively participating in and contributing to various initiatives, applying your specialized skills to achieve the objectives and expected value.
  • Collaborating with team members within the subdivision and across other digital and business units.
  • Engaging in continuous learning and professional development to stay abreast of the latest trends and technologies in a specific area of expertise.
  • Contribute innovative ideas and approaches to enhance project outcomes and digital capabilities.
  • Regularly reporting on the progress of the various Value Teams and outcomes to your Capability Lead and team members.
  • Employing analytical and problem-solving skills to overcome project challenges and deliver effective solutions.
  • Ensuring the highest quality and consistency in the work delivered.


Requirements

Requirements include:



  • Bachelor's degree in relevant field, e.g., Computer Science, Data Science, Business Administration.
  • Minimum of 5 years demonstrated relevant experience.
  • Relevant experience in business analysis, technical analysis, or a related area, demonstrating a track record of bridging business needs with technical solutions.
  • Analytical Skills: Strong analytical and problem-solving skills to understand complex business issues and develop appropriate technical solutions.
  • Technical Knowledge: Good understanding of information technology, software development life cycles, and architectural frameworks. Familiarity with programming languages, databases, and software development tools is beneficial.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical stakeholders and vice versa.
  • Collaboration: Ability to work effectively in a team environment, collaborating with diverse groups of stakeholders, including business users, Digital professionals, and management.
  • Project Management: Good knowledge of Agile methodology, principles, and practices.
  • Attention to Detail: Precision in documenting requirements, specifications, and project details to ensure clarity and alignment with objectives.
  • Adaptability: Flexibility to adapt to changing requirements, technologies, and project priorities.
  • Data Management and Segmentation: You will work with customer data, segmenting audiences based on various criteria (such as behavior, demographics, etc.). understanding how to create and manage segments is crucial.
  • Integration with Other Systems: Marketo often integrates with other tools (such as CRM, Data warehouses). Need to understand how to set up and maintain these integrations.
  • Troubleshooting and Optimization: You will troubleshoot and fix them promptly. Additionally, you will continuously optimize campaigns for better performance.
  • Reporting and Analytics: Analyze campaign results, track key metrics, and provide insights to improve marketing strategies.
  • Collaboration with Marketing Teams: You'll work closely with marketing managers, content creators, and other stakeholders to align campaigns with business goals.
  • Marketo Platform Knowledge: Proficiency in using Marketo Engage, including creating and managing assets (emails, landing pages, forms), setting up workflows, and understanding lead scoring.
  • HTML and CSS: Hands on experience with HTML and CSS is essential for customizing email templates and landing pages.
  • Data Management: Strong experience and knowledge to handle customer data, create segments, and maintain clean databases.
  • Integration Skills: Rich experience with integrating Marketo with other systems (e.g., CRM platforms like Salesforce).
  • Analytical Abilities: Ability to analyze campaign performance, identify trends, and make data-driven decisions.
  • Problem-Solving: Troubleshooting issues and finding solutions quickly.
  • Marketing Acumen: Understanding marketing concepts and strategies.
  • Minimum of 5-7 Years of hands-on experience on Marketo is required.


Preferred Qualifications

Preferred qualifications include:



  • Certification in Adobe Marketo Engage Professional is a plus
  • Life Sciences / Pharma industry experience
  • Proven track record with CI/CD pipelines for continuous delivery


Language

English

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