Digital Advertising Analyst

1 week ago


Mumbai, Maharashtra, India Puretech Digital Full time

About the Role:

We are seeking a skilled Digital Advertising Analyst to join our team at Puretech Digital.

Job Overview: As a Paid Media Advertising Analyst, you will be responsible for optimizing and managing digital advertising campaigns across various platforms.

Key Responsibilities:

  • Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and others.
  • Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.

Data Analysis:

  • Analyze campaign performance data to identify key trends, opportunities, and areas for improvement.
  • Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).

Keyword and Audience Research:

  • Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns.
  • Define and refine target audience segments for various campaigns based on market research and performance data.

Ad Copy and Creative Testing:

  • Collaborate with the creative team to develop compelling ad copy and visuals.
  • Conduct A/B testing to optimize ad creatives for maximum engagement and conversions.

Competitor Analysis:

  • Monitor competitor activity and industry trends to stay informed about the competitive landscape.
  • Implement strategies to gain a competitive edge in the digital advertising space.

Conversion Rate Optimization (CRO):

  • Work closely with the marketing and web development teams to improve landing page performance and overall conversion rates.
  • Implement A/B testing and recommend changes to enhance user experience and drive conversions.

Budget Management:

  • Manage advertising budgets effectively to achieve maximum ROI.
  • Provide recommendations for budget allocation based on performance insights.

Collaboration and Communication:

  • Collaborate with cross-functional teams, including marketing, sales, and creative, to align paid media strategies with overall business goals.
  • Clearly communicate campaign performance, insights, and recommendations to stakeholders.

Qualifications:

  • Bachelor's degree in Marketing, Business, Engineering, or a related field.
  • Proven experience in managing paid media campaigns across platforms.
  • Strong analytical skills with proficiency in data analysis tools and platforms.
  • Knowledge of digital marketing trends, best practices, and industry developments.
  • Excellent communication and presentation skills.
  • Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.


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