Data Analyst

7 days ago

Mumbai, Maharashtra, India Nielsen Full time

Job Summary

We are seeking a highly skilled Data Analyst - Digital Advertising to join our team at Nielsen. As a key member of our team, you will be responsible for researching and maintaining new brands and parent companies added through the harmonization process according to established guidelines.

Key Responsibilities

  • Harmonize unmapped vendor data descriptions and creatives to Ad Intel reference data using established guidelines.
  • Identify valid new brand records to flag for additional research.
  • Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
  • Interact with the Ad Intel Education department to provide input regarding specific advertising and guideline recommendations.
  • Focus on digital advertising brands, with the remaining time spent on other media as needed.
  • Stay updated with industry trends, changes in brand definitions, and creative characteristics to ensure accurate research and harmonization.

Requirements

  • Must speak and write American English.
  • Bachelor's degree in a relevant field or equivalent work experience.
  • Strong research skills and ability to verify and maintain data according to established guidelines.
  • Familiarity with digital advertising brands and creative characteristics.
  • Knowledge of other media and advertising industry trends.
  • Ability to work independently and meet established deadlines.
  • Proficient in using data management tools and software.
  • Excellent organizational and time management skills.
  • Strong communication skills, both written and verbal.
  • Ability to adapt to changing guidelines, procedures, and business rules.

About Nielsen

Nielsen is a global leader in providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed.

Why Join Us

We champion you, because when you succeed, we do too. We enable your best to power our future.

How to Apply

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

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