Product Marketing Manager

1 month ago

Pune, India Merito Full time
Job Description
Our client is the industry-leading provider of AI Assisted Conversational messaging
solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and
Education Institutes drive consumer experience over text messaging channels like SMS/
Whatsapp in their Enquiry management and Customer support processes. As a forward-
thinking global company, it continues to innovate and develop cutting-edge technologies like
Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses
digitally communicate with their customers.

They integrate with Top CRMs like Salesforce,
Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000 customers across SMB'S & Mid Markets.

Requirements
1. GTM Strategy: Work with ABM, Online Marketing teams to develop and execute demand gen program with
an objective to drive awareness and pipeline growth

2. Analyst Reports Amplification: Support Analyst Relations team to drive analyst reports (Gartner, Forrester
and more) amplification by partnering with Online Marketing, Sales and ABM teams for lead gen.

3. Sales Enablement: Build and maintain sales enablement materials like one-pagers, data sheets, competitive
battle cards and more; to help them effectively sell

4. Case Studies: Collaborate with Customer Success team to develop customer testimonials and case studies

5. Product Training: Conduct webinars and produce training materials & guides for customer marketing and
education.Product Messaging: Build differentiated product messaging that highlights our unique value
proposition

6. Competitive Intelligence: Understand market segments, buyer personas and competitive landscape

7. Product Positioning: Collaborate with Product Management team to develop core product content assets
that resonate with the target audience and differentiates the offerings from the competitor

8. Content Creation: Partner with the Content Marketing team to create compelling Thought Leadership and
GTM content, including blog posts, whitepapers, videos and more

Requirements
1. GTM Strategy: Work with ABM, Online Marketing teams to develop and execute demand gen program with an objective to drive awareness and pipeline growth 2. Analyst Reports Amplification: Support Analyst Relations team to drive analyst reports (Gartner, Forrester and more) amplification by partnering with Online Marketing, Sales and ABM teams for lead gen. 3. Sales Enablement: Build and maintain sales enablement materials like one-pagers, data sheets, competitive battle cards and more; to help them effectively sell 4. Case Studies: Collaborate with Customer Success team to develop customer testimonials and case studies 5. Product Training: Conduct webinars and produce training materials & guides for customer marketing and education.Product Messaging: Build differentiated product messaging that highlights our unique value proposition 6. Competitive Intelligence: Understand market segments, buyer personas and competitive landscape 7. Product Positioning: Collaborate with Product Management team to develop core product content assets that resonate with the target audience and differentiates the offerings from the competitor 8. Content Creation: Partner with the Content Marketing team to create compelling Thought Leadership and GTM content, including blog posts, whitepapers, videos and more

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