Director - Consumer Insights
2 weeks ago
Job Description
Role Purpose:
Provide full-service management of key client accounts through market research information, analysis and reports and identify new opportunities for developing business in Customized Research.
Primary responsibility would include managing all business requirements from key clients in retailer & ecom sectors along with a few clients in FMCG. Other responsibilities would include developing business for NielsenIQ beyond the key accounts, depending on opportunities presented and available
Accountabilities:
Accountable for success of the team by ensuring revenue target as well as team development
Client Management
· Provides advice and consultation to clients and staff
· Develops strategic understanding of industry trends, competition and opportunities of NielsenIQ
· Demonstrated recognition by client as an “expert” related to research knowledge areas
· Presents results of study to the client’s top management
· Ensures the financials pricing, client collection, revenue targets
Project Management
· Designs and plans research projects following client briefing and needs
· Collaborate and relevant stages of project management with other stakeholders
· Provides advice on the execution of projects, informs clients on progress and gives specific instructions to other departments regarding the collection and electronic processing of information
Team Development
· Introduce new solutions and thought leadership pieces to the team
· Mentors the team (direct/indirect) while maintaining high morale and open culture
· Embrace diversity and inclusion
Internal management
· Develops the business (profit and loss responsibilities)
· Strong Leadership Competencies (360 degree assessment), proven successful business record, and demonstrated ability to effectively develop teams via execution of the various processes
· Provide top management with thorough review of internal and client financials including budget and forecast
Role Expectations
Scope
1. Would manage the end to end relationship with key clients
2. Would be responsible for revenue generation, client engagement.
Qualifications
Education and Experience
1. University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA
2. 14+ years working experience in Market Research
3. Knowledge and exposure to multiple sectors, clients & research types.
Knowledge and skills
5. Expertise in servicing customers and in-depth knowledge on Custom research methods, analysis and techniques
6. Strong analytical mind
7. Excellent Presentation skills
8. Very good knowledge on advanced analysis, methods, and tools
9. Good organizational skills, and strong people management skills
10. Excellent verbal and written communication skills in English.
11. Competent Negotiator with good influencing skills
Additional Information
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
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