Account Director
3 weeks ago
Account Director / Group Account Director
ROLE MISSION STATEMENTThe AD/GAD is a part of the Client Service team. They advise our clients on the brand performance and deliver creative solutions with focus group discussions and ethnography.
BRAND AND KANTAR STATEMENTAt Kantar, we provide innovative solutions to all kinds of marketing challenges. Working with big brands in South Asia, North Africa, and the Middle East, our research, local knowledge, and international databases mean that we know the region’s consumers better than anybody else.We help clients to grow great brands and improve marketing efficiency by analyzing, interpreting, and understanding the world around us. Our services include quantitative/qualitative solutions, neuroscience, brand equity, advertising, media, and digital effectiveness.Join us in India, Pakistan, Bangladesh, or Sri Lanka and you’ll be part of 30,000 colleagues and 12 world-leading research, data, and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.
KEY OUTCOMES STATEMENTAchieving growth and managing business financialsIdentifying new business initiatives and leveraging skills across unitsBuilding and nurturing strong client relationshipsCreating an environment that fosters new work/innovationsDriving thought leadership in teamsDeveloping research capability among team membersGuiding the research executives working on a project to understand exactly what is required of them and training them if necessary. Contribution to the overall training of executives in quantitative research techniques.Client management and presentation of company credentials, proposals, and research resultsEnsuring the highest level of client servicing and account planning to build senior networks across our client base.Report writing and presentation creation including client recommendations, with the ability to work independentlyNegotiation of acceptable costs and contract agreements with suppliers.Creation of discussion guides and screeners + moderation of groups, interviews, ethnography, and online forumsBudget control and time spent monitoring job cost summaries regularly.Overall management of the research team and suppliers.
CAPABILITIES STATEMENTThe position requires an intelligent MBA graduate wit h 8 – 12 years of experience in quantitative consumer insights , primarily consumer-focused; specific experience in the FMCG, retail, and healthcare sectors would be an advantageThe ideal candidate will be a self-starter who is client-focused and comes with proven expertise in MR or Marketing and Branding (with regular interaction and understanding of MR) with a track record of leveraging your knowledge for your own business or client benefitDemonstrated ability in managing a team, investing in their development and striking the right balance between tasks and relationshipsProcess orientation and ability to manage processes for cost and time efficienciesTrack record of networking skills that you have leveraged for yourself and your organizationLanding and expanding; taking ownership and spearheading the growth of successful projects/ workstreams and development of longstanding client relationshipsStrong analytical, communication, and interpersonal skillsUnderstanding and leveraging synergies across organizational units for better client deliveryWilling to embrace, drive and suggest a change
REWARDS STATEMENTAt Kantar, we have an integrated way of rewarding our people based on a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
APPLICATION STATEMENTWe go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us
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