Senior Associate Marketing Specialist

4 weeks ago

Gurugram, India Ameriprise Financial Full time
We are looking for a talented digital marketing analyst to support day-to-day activities of the Digital Customer Experience team, within Columbia Threadneedle Investments, division of Ameriprise Financial. In this role, you’ll assist marketing technology Product Owners in the management of a high performing cross-functional agile team of marketing, sales, engineering and data partners to create and optimize digital experiences.
The ideal candidate will have experience working with marketing technology automation tools and/or supporting digital marketing campaign execution. You are passionate about enhancing the customer experience through digital marketing platforms and are energized by working in a collaborative, team-based environment.

Key Responsibilities:

Help drive business priorities by assisting the Product Owners with execution of the product roadmapsManage items in the product backlog, write user stories, manage requirements, and define clear acceptance criteria for product featuresWork closely with cross functional partners and colleagues (marketing, sales, engineering, legal, compliance) to create and maintain the product backlogSupport campaign development by creating process/campaign flows in collaboration tools to aid in the design, build and execution of a campaignManage new initiatives by working closely with both marketing leadership and stakeholders to identify requirements, timelines, resources and KPIs for initiativesDiscover and help prioritize opportunities for Test and Learn to optimize digital experiences Support the broader Marketing organization in the day to day usage of the email and digital marketing technologyHelp trouble shoot campaign set up, template usage, campaign deployment and monitoring with marketing managersUnderstand the email and digital marketing technology ecosystem, and over time, be able to identify opportunities to improve the marketing technology stack to support marketing and sales partners efforts Track, monitor and report campaign and program results and analyze key metrics to understand outcomes and future opportunitiesMonitor digital trends and technologies in the marketplace

Required Qualification:

3-5 years of experience working in digital marketing, digital product management or digital data analysis within the asset management domain Familiarity with email marketing and/or web development and UX principles General understanding of marketing automation technology solutions; Salesforce Marketing Cloud experience would be preferred Familiarity with Agile methodologies and previous product experience Comfort with creating/diagramming process flows in collaboration tools such as Figma a plus Strong leadership and excellent written and verbal communication skills Experience managing multiple stakeholder objectives and multiple integrated campaigns simultaneously Proven ability to work with and analyze large data sets

About Our Company
Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U.S. based financial planning company headquartered in Minneapolis with a global presence. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.

Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full-Time/Part-Time

Full time

Timings

(2:00p-10:30p)

India Business Unit

AWMPO AWMP&S President's Office

Job Family Group

Marketing/Product Management

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