Specialist Marketing II
3 weeks ago
Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.
The role of the Marketing Specialist is to develop the global marketing strategy for the Air Product family , collaborating closely with cross-functional teams to craft comprehensive plans that align with vertical objectives and target audience. In partnership with the Global Product Manager Director, the role will determine the marketing channel strategy, planning marketing campaigns in collaboration with the Digital Marketing Specialist, generate compelling and high-quality content for targeted accounts with the Global Content Specialist. The candidate will also extend to assisting in the planning and coordination of regional marketing activities for other product families.
The position has a global scope, reports remotely to Global Marketing Director in Mexico and is based in INDIA OFFICE (Manesar).
Responsibilities:
Develop and implement the marketing strategy in conjunction with global stakeholders Develop the an annual marketing plan and budget to support strategy and objectives Develop and manage campaigns and promotional activities with regional execution teams and ensure all elements are executed on time. Align with Product Development and Engineering teams to develop marketing plans and resources for the launch of new products Manage the development of marketing support material for sales representatives Develop social media plan in collaboration with Global Digital Marketing Specialist and coordinate on execution Work with the team on trade shows, exhibition and conference opportunities as required, including the development of online events and materials such webinars and interactive content Analyze the reports on the performance of marketing campaigns and propose improvements. Manage the development and production of marketing collateral including literature, product profiles, product bulletins, sales presentations, online resources and advertising materials as, working with Global Content Specialist to support Sales Plan.Qualifications:
B.Tech. (Mechanical) and MBA in Marketing, Business, or a related field.Technical Competence & Skills
Ability to build rapport and collaborate with colleagues up, down and across the Donaldson organization. Ability to manage the competing priorities of different stakeholders and manage multiple projects at once. Strong communication skills (written and oral) with the ability to develop and deliver presentations competently. Experience on organizing and executing expos, tradeshows and customer events. Ability to work effectively with cross functional teams Well organized, self-driven with excellent attention to detail, and with good time management skills. Strong analytical and problem-solving skills. Proficiency in, MS Word, MS Excel, MS Outlook, and MS PowerPoint. Fluent English communication. (written and spoken) Creative thinking and the ability to contribute innovative ideas to marketing strategies.Leadership Competence:
Ability to work collaboratively in a team environment. Demonstrated ability to effectively work with cross-cultural and geographically dispersed teams. Proficient in navigating diverse work environments and time zones, fostering clear communication, understanding cultural nuances, and promoting a collaborative approach to achieve shared goals. Strong interpersonal skills that enable seamless cooperation with team members across different regions, ensuring a cohesive and inclusive working environment within the context of a global organization. Remote Reporting: Proven experience in reporting to supervisors or team leads located in different countries . Possessing a keen understanding of the challenges associated with remote reporting, including time zone differences and cultural variations. Demonstrated proficiency in utilizing digital communication tools to maintain regular and effective reporting structures , ensuring transparency, and facilitating seamless collaboration across international borders. Strong adaptability to varying communication styles and a commitment to providing thorough and insightful updates to remote leadership, contributing to a smooth flow of information within a globally distributed work environment.Relevant Experience:
A minimum of five years’ experience working in a similar role Experience working for a Multinational B2B organization Experience with video, multimedia and digital content creation systems is preferable-
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