Digital Marketing Manager

4 weeks ago


Lucknow, India Digital Navik Private Limited Full time

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.


  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.


Responsibilities

  • Develop social media strategy
  • Create original content
  • Provide data analysis and metric reporting for clients


Qualifications

  • Proficiency in many social media platforms
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)


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