Leader, Seller Marketing, Seller Marketing and Success

2 weeks ago

Bengaluru, India ASSPL - Karnataka Full time
The Amazon Seller Marketing team is looking for seasoned marketer to lead our marketplace growth by enabling the next 1 MM offline/new to eCom sellers to discover and start selling on Amazon . This is a full-stack marketing role where the candidate is expected to lead the overall marketing strategy for creating awareness, building preference for the ‘selling on Amazon’ brand, and then leveraging growth marketing to acquire sellers through paid and organic performance marketing channels. The candidate will also own the experience for our seller facing website (sell.amazon.in), and also lead a key part of our corporate reputation charter through initiatives like Amazon Sambhav and others.

The ideal candidate is expected to have significant marketing experience in leading teams, creating strategy and delivering results in a high stakes environment. The candidate will think and act both strategically and tactically: from strategic planning to detailed execution. He/She will lead data-driven plans and execute them through the team. The candidate is also expected to work with senior cross-functional stakeholders and should have the ability to influence without authority. We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, operational excellence and delivering results.

Key job responsibilities
•Create the overall seller marketing strategy across research, brand marketing and customer acquisition
•Work towards improving our understanding of the target audience through customer research, usability studies and data deep-dives
•Establish, implement and measure the effectiveness of Seller acquisition initiatives to drive acquisition of new sellers.
•Lead weekly and monthly business reviews on seller marketing
•Conceptualise, plan and execute the annual pan-Amazon event, Smbhav.
•Manage relationships with external agencies (creative, media, performance, research, events, etc.)
•Lead a team of high-performance marketers across brand, growth, lifecycle marketing and community management.
•Work with other cross-functional teams to leverage relationships, establish best practices and collaborate on a unified vision for acquiring sellers for the Amazon marketplace.

We are open to hiring candidates to work out of one of the following locations:

Bangalore, KA, IND | Bengaluru, KA, IND

BASIC QUALIFICATIONS

- 7+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion

PREFERRED QUALIFICATIONS

- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales

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