Team Member

2 months ago


Bengaluru, India Bennett Coleman and Co. Ltd Full time

About Function/Department

Results and Market Development (RMD) represents the circulation arm of the organisation. The RMD department also focuses on generating sales and increasing readership for BCCL publications. The function begins from mail room packing and dispatch right up to delivering the newspaper to the reader. It is responsible for enabling more and better audience aggregation and for driving newer revenue streams from reader engagement. This is done by reaching out to different segments and expanding the horizons onto new ventures. 

About the Position

The Customer Relationship Manager (CRM) is responsible for managing and nurturing relationships with key customers to ensure satisfaction, loyalty, and retention. This role focuses on understanding customer needs, resolving issues, and identifying opportunities for growth. The CRM will work closely with sales, marketing, and customer support teams to deliver an exceptional customer experience and drive business success.

Areas of Responsibility

Roles & Responsibilities: -

Lead and manage the direct subscription base for print division for Karnataka Implement effective CRM operations & control measures for CLCM Managing the Customer Relations for the branch & driving key Customer Centric related KPI’s Drive digital transformation and automation of core business processes to improve efficiency and productivity Managing a reader base across the region along with churn management for HNI base readers SME in SAP & Salesforce Applications, developing key Customer centric procedures & Standards Managing processes, Trainings, SLA, Customer complaints as key business KPI’s

Knowledge:

CRM Systems and Tools : Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Zoho). Familiarity with data analytics and reporting tools. Customer Segmentation and Targeting : Knowledge of market segmentation techniques and customer personas. Data Management and Analysis : Proficiency in data interpretation and CRM data management practices. Sales and Marketing Alignment : Understanding of sales processes, lead management, and marketing strategies. Customer Experience (CX) : Insight into customer journey mapping and experience optimization.

Educational Qualifications Required

Any Graduate or Post Graduate

Relevant Experience

4-8 Years


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