Senior Salesforce Administrator

The Senior Salesforce Administrator is responsible for ensuring the smooth operation, optimization, and ongoing maintenance of Salesforce, while also providing expert-level troubleshooting, user support, and guidance on best practices. Reporting to the Technical Architect, this role focuses on advanced system administration, troubleshooting complex issues, and ensuring that the platform meets evolving business needs. It requires a strong understanding of Salesforce functionality, including user management, configuration, and data management, to ensure the platform operates efficiently and provides value to stakeholders.

Key Responsibilities:

Salesforce Administration:

• System Configuration & Customization

  • Lead all aspects of day-to-day administration of the Salesforce platform, including user setup, roles, profiles, permissions, and security controls.

  • Design and implement complex workflows, process automation (using Flows and Process Builder), and custom configurations to optimize business processes.

  • Create and maintain custom objects, fields, page layouts, record types, validation rules, and other declarative features to support business needs.

  • Support the deployment of new features and updates, ensuring alignment with business requirements and minimizing disruptions.

  • Manage third-party integrations and AppExchange applications, ensuring seamless functionality and addressing any integration issues.

  • Stay informed of new Salesforce features and releases, assessing their impact on the organization and recommending enhancements where necessary.

• System Monitoring & Maintenance

  • Monitor system performance, troubleshoot potential issues, and implement solutions to ensure optimal system uptime and functionality.

  • Conduct advanced system monitoring to track performance, identify bottlenecks, and resolve potential issues before they impact business processes.

  • Perform regular system health checks, monitoring storage usage, API limits, and system logs, and addressing performance bottlenecks or risks.

  • Ensure timely system maintenance, including data backups, sandbox refreshes, and Salesforce updates/releases.

  • Collaborate with IT and other teams to manage system integrations, ensuring seamless communication between Salesforce and other enterprise systems.

• Release Management

  • Manage Salesforce release cycles, including testing new features in sandbox environments, planning for deployment, minimizing user disruption during updates and collaborating with stakeholders to ensure smooth implementation.

  • Conduct in-depth impact analysis of new Salesforce releases and updates, ensuring compatibility with existing customizations and configurations.

  • Oversee the change management process for system updates and enhancements, ensuring proper documentation, testing, and stakeholder communication.

• Data Management

  • Lead data management efforts, including data import/export, deduplication, cleansing, and quality control.

  • Create and maintain advanced reports and dashboards, providing actionable insights for business leaders and stakeholders.

  • Oversee the integrity and security of Salesforce data by implementing data validation rules, conducting regular audits, and enforcing data governance policies.

User Support:

• Advanced User Support

  • Provide expert-level support for escalated Salesforce issues, resolving complex technical problems and system errors.

  • Act as the point of contact for Salesforce-related inquiries, troubleshooting issues related to system functionality, performance, and user access.

  • Maintain accurate & detailed documentation of issues, resolutions, and system changes in the ticketing system and lead knowledge sharing within the Salesforce team.

• User Training & Adoption

  • Conduct in-depth training sessions for end-users, ensuring they are proficient with Salesforce features, new updates, and best practices.

  • Develop and maintain comprehensive end user documentation & training materials, including user guides, FAQs, and video tutorials, to support system adoption and user self-service.

  • Lead workshops and provide ongoing support to teams to ensure effective utilization of the Salesforce platform and address common challenges.

• Continuous Improvement & Best Practices

  • Collaborate with business stakeholders to gather requirements, assess operational challenges, and recommend Salesforce solutions that streamline workflows.

  • Identify opportunities to improve system performance, data accuracy, and process automation, ensuring that Salesforce evolves with business needs.

  • Ensure adherence to Salesforce best practices and organizational policies, promoting efficient and secure use of the platform.

  • Perform root cause analysis on recurring issues to implement long-term solutions and prevent future disruptions.

  • Continuously evaluate the support process to streamline workflows, reduce resolution times, and enhance user satisfaction.

Compliance & Security

• Security & Compliance Management

  • Maintain security best practices by managing roles, profiles, sharing rules, and field-level security to ensure proper access control and data security.

  • Conduct regular system audits, including monitoring user activity and login history to detect unauthorized access or system vulnerabilities.

  • Ensure compliance with industry regulations (e.g., GDPR, HIPAA) and enforce data privacy policies across the Salesforce platform.

• Disaster Recovery & Backup

  • Develop, implement and enforce disaster recovery strategies, including regular data backups and testing of recovery procedures, to ensure data is protected and recoverable.

  • Monitor system security, applying patches and updates as necessary to protect against vulnerabilities.

• Experience:

  • 5+ years of experience as a Salesforce Administrator or Support Specialist.

  • Extensive hands-on experience with Sales Cloud, Service Cloud, or other Salesforce products.

  • Proven ability to troubleshoot complex technical issues and provide advanced system support.

  • Experience managing Salesforce projects and leading system improvements is desirable.

• Technical Skills:

  • Advanced knowledge of Salesforce administration, including user management, roles, profiles, security settings, and permission sets.

  • Expertise in Salesforce customization, including Flows, Process Builder, validation rules, custom objects, and fields.

  • Strong data management skills, including importing/exporting, data cleansing, and data governance practices.

  • Familiarity with AppExchange applications and Salesforce integrations.

  • Basic understanding of Salesforce development (Apex, Visualforce, Lightning Components) is a plus but not mandatory.

• Problem-Solving & Project Management:

  • Strong problem-solving skills and the ability to analyze complex issues to identify root causes and implement long-term solutions.

  • Experience managing multiple projects and initiatives, prioritizing tasks, and delivering results on time.

• Communication & Training:

  • Excellent communication skills, with the ability to convey technical concepts to non-technical users.

  • Strong interpersonal skills, with the ability to collaborate with cross-functional teams and lead user training sessions.

  • Strong organizational and documentation skills, ensuring knowledge transfer and transparency.

  • Ability to mentor and guide junior Salesforce administrators and support staff.

• Certifications:

  • Salesforce Certified Administrator (required).

  • Salesforce Certified Advanced Administrator or relevant certifications (preferred).

Preferred Qualifications:

• Experience with Salesforce Lightning.

• Familiarity with Agile methodologies.

• Experience with APIs and third-party Salesforce integrations.

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More About Cint

In June 2021, Cint acquired Berlin-based GapFish – the world’s largest ISO certified online panel community in the DACH region – and in January 2022, completed the acquisition of US-based Lucid – a programmatic research technology platform that provides access to first-party survey data in over 110 countries.

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