VRM Channel Manager

1 month ago

Thane, India IDFC FIRST Bank Full time

Role/ Job Title: VRM Channel Manager

Function/ Department:  Retail Liabilities 

Job Purpose:

Enable team in managing, maintaining and growing sales and relationships with a specific customer or set of accounts. This includes tracking in-depth customer engagement, relationship-building to address customers' needs efficiently and generate revenue. Establish strategies and practices to manage customer interactions through the customer lifecycle with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth

Roles & Responsibilities:

Ensuring 360-degree product/solution support to VRMs on systems and processes Handhold VRMs for enriching customer profiler, understanding customer’s banking needs and offering solutions and product that match customer’s needs.  Recommend improvements to processes and new initiatives to be undertaken across VRM Channel to drive operational efficiencies and VRM target completion. Health scorecard, NPS/FTR Liaising with product teams to be informed on latest product developments and ensure VRM teams are trained accordingly Benchmark channel's performance vs others and provide continuous feedback/ suggestions to Senior Management to solve the challenges faced by VRMs Upholds team motivation by initiating various R&R programs and enhance productivity by initiating contests at Pan-India level.

Managerial and Leadership Responsibilities:

Lead the IDFC First's customer first culture by driving the peers to take up high degree servicing norms to ensure absolute customer delight. Monitor and achieve key parameters on employee productivity, hiring quality and attrition rates and make necessary improvements. Champion the use of data analytics to power up marketing propositions for liability customers.

Education Qualification: 
Graduation: Any Graduation 
Post-graduation: MBA

Experience:  5 years of Banking experience in Channel Management/Relationship Management

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