Digital Campaign Manager

1 month ago

Mumbai, India Paytm Full time
At Paytm Insider we're looking for a Digital Campaign Manager to join our team.

Roles & Responsibilities:

Should manage all PPC efforts, end-to-end Should identify, measure, track, optimise and improve all key health indicators for PPC campaigns Should be able to derive actionable insights from standard campaign KPIs Should have clear knowledge of A/B tests, multivariate tests and other forms of experiments that can help improve campaign performance Should have complete understanding of the key similarities and differences between common ad platforms Should have the ability to identify the right target audiences based on the campaign brief & past data Should contribute to expansion of digital campaign portfolio of the company Should have thorough understanding of SEO Should be able to drive organic growth by identifying and executing the right opportunities for short, medium and long term SEO Should have good understanding of content marketing and its use in PPC Should be able to share number backed insights to improve standards of content being promoted by the brand as well as clients

Skills:

Should have thorough knowledge of Meta & Google ads, including their algorithms Should have thorough knowledge of Google Analytics and other common analytical tools Should have at least 6 years of experience of having executed and managed PPC campaigns, preferably for multiple brands Must have thorough knowledge of standard digital marketing KPIs and their implications for various industries Should have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc. Should be extremely comfortable with data analysis Should be extremely proficient with MS excel, Google sheets

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