Marketplace Ads Associates

4 weeks ago


Mumbai, India Smart Levo Innovation Full time

Role Marketplace Ads Associates

Salary 5.00-7.00 LPA

Experience 3.00-5.00

Age Limit 32

Qualification Graduation


required Skills: Executing campaigns on Amazon And Flipkart

Description


As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.



Key Areas and Responsibilities


Customer acquisition & digital sales funnel management :


Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS / ROAS & ensuring targets are met


Campaign Management


Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue


Daily campaign management across all the digital marketplace platforms for acquisition


Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization


Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results


PROMOTIONS:


Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics


BUDGET AND ROI MANAGEMENT


Optimize continuously to ensure high ROI and minimize CAC


ANALYTICS AND REPORTING


Leverage ad platform analytics and tools such as Helium 10, Amazon PI tool etc. to derive actionable insights


Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations


Monitor performance & optimize/course correct



Skills Required:


Core digital marketing skills & hands-on experience across Amazon, Flipkart, Myntra ads etc.


Strong experience in analytics tools and techniques


Proficient in quantitative analysis & insighting


Data/numbers oriented Good at advanced excel/other data analysis tools


Strong verbal & written communication


Competencies:


Commercial & strategic acumen


Results driven & ROI focused


Technology oriented with keen interest in latest tech developments in digital marketing


People orientation & leadership ability


Strong bias to action


Agility and ability to take decisions/course correct fast


Desired Candidate profile


1-2 years of experience of which majority should be in a B2C ecommerce set up with strong hands on experience executing campaigns on Amazon, Flipkart etc.


Graduate


Experience in handling large monthly budgets (50L 1Cr month


Good verbal/written communication skills in English


BOTH Male and Female Applicable



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