Brand Manager

4 weeks ago


Mumbai, India Asian Paints Full time

Brand Manager – Ecommerce


1. Stakeholder Management:

- Collaborate closely with marketplace teams, internal brand and category teams, commercial stakeholders, and other value chain partners to drive brand growth and sales on Marketplaces.


2. Managing Pricing & Promotions:

- Coordinate with Marketplace teams to set up and Manage promotion (deals and price offs) for Amazon and Flipkart

- Set up deals, Opt in to relevant deals (on FK)

- Manage all logistics (creatives, any additional requirements)

- Follow up on confirmation of promotions

- Check execution and performance of promotion

- Check Debit Notes received against promotions


3. Business Intelligence: Monthly Business Review (Review all input and output metrics affecting business):

Inputs:

- Traffic, conversion trends on our ASINs (focus on key ASINS)

- Promotion Performance and share of overall sale

- CPC Performance

- CPM Performance

- Influencer program review

- In stock rate, fulfilment Ops, PO fulfilment Ops review - Content Review

Output:

- Channel Profitability


4. Content management/Listing Management:

- Work with the agencies to develop and update content for product listings - Maintain properties such as Brand Pages

- Coordinate with agencies and Marketplace teams to develop creatives for promotions

- Investigation and resolution of Content related issues


5. Manage marketplace operations:

- Replenishment -Work with stock manager to ensure healthy inventory metrics on Marketplaces

- Shipping - Work with commercial team members to ensure timely delivery of shipments to Marketplace warehouses

- Payments- Work with team members to ensure timely payment from Marketplaces


6. Adhoc tasks - Given the dynamic nature of the role, at times the individual will be required to work on Ad-Hoc tasks that we currently do not have visibility on


What strengths we're looking for?

1. Someone who is extremely good with excel & possesses good analytical skills

2. You can get along with people and communicate well

3. You can get the job done - end to end ownership


Experience with Ecommerce Marketplaces / Brands



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