Media Performance Manager
2 months ago
Job Description
Your responsibilities as a Media Performance Manager (Programmatic) –
Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
Conduct full analysis of campaign performance, optimizations, issues, etc.
Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
Traffic all creatives into platform and set up campaigns prior to launch date
Maintain knowledge of media technology buying platforms and analytic tools
Navigate through variety of third-party systems to complete monthly billing documentation
Analyze campaign performance and make strategic investment and tactical media optimizations
Provide clients with programmatic media recommendations and optimization strategies that align with objectives
Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
Qualifications
You will fit right in if you have –
Any graduate/B.E/B.Tech/MBA
4-6 years’ experience in Online media and Programmatic
Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage.
Knowledge of Ad serving technologies, analytical tools like GA and Omniture
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