Media Performance Analyst

4 weeks ago

gurugram, India Publicis Groupe Full time

Job Description

Your responsibilities as a Media Performance Analyst (Social) –
 You will be responsible for setting up, executing Social platform(s) activations and monitoring budgets & performance on various social platforms like Facebook/ Instagram Ads, Twitter, Pinterest, Snapchat, Tiktok, LinkedIn etc.
 Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets. 
 Build, setup and optimize campaigns across social platforms.
 Assist in building, planning and implementing account structures & marketing strategy. 
 Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal or external) 
 Monitor competition and provide suggestions for improvement. 
 Prepare client reports and provide insights and recommendations. 
 Logical and analytical approach while interpreting the numbers. 
 Sense of ownership; very responsible for client budget management & performance monitoring 
 Keep up to date with industry news and developments; stay ahead of the competition by analysing, keeping pace and regularly documenting Paid Social industry trends across web/mobile platforms and adopting new/best practices on an ongoing basis. 
 Work closely with the team members/ supervisor to meet goal

Qualifications

You will fit right in if you have –
 Any graduate (Specialization in Maths, Statistics, Business Management or relevant field would be preferred).
 0.6 to 2 years of experience in Biddable media
 Strong knowledge in various social platforms like Facebook, YouTube, WhatsApp, Instagram, TikTok, LinkedIn etc

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