Brand Analyst

2 months ago

Bengaluru, India DrinkPrime Full time

About DrinkPrime:
DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time we have evolved into an organization that is driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.

At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.

Job Summary: 

The Brand Analyst (Consumer Insights) will support the brand strategy team by gathering, analysing and interpreting customer data to drive brand growth. This role involves utilizing a variety of research methodologies to understand consumer behaviors, trends, preferences, triggers and barriers. The insights generated will be used to inform marketing strategies, product development, and overall brand positioning.

This role requires a deep understanding of consumer behaviour, strong analytical skills, and the ability to translate data into clear, actionable recommendations.

Roles & Responsibilities:

Consumer Research

- Design and execute primary research studies including In-depth customer interviews and focus group discussions.

- Run brand health track to measure brand salience metrics like awareness, consideration, usage, NPS; and media behaviour studies to shape content & communication strategies.

- Conduct ad-hoc studies like Usage & Attitude (U&A) studies, and Concept testing to gather deep insights into consumer preferences and behaviour.
- Conduct social media analysis for DrinkPrime and its competition, platform specific trend researches for Instagram, YouTube, LinkedIn and X, and provide actionable insights to the brand & content strategy teams.

Insights & Analytics

- Develop and maintain consumer segmentation models to develop cohort specific actionable insights to make marketing efforts more effective.

- Prepare periodic reports and presentations to communicate research findings, insights and recommendations  to stakeholders.

Pre-requisites

- 2-4 years of experience in Marketing Research, Consumer Insights & Analytics or a related field

- Mandatory skill: Primary customer research

- Strong analytical and problem solving skills

- Familiarity with data analysis & visualization tools

- Ability to work independently and as part of a team

- Excellent communication, presentation and data reporting skills

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