Brand Growth Strategist
3 weeks ago
About DrinkPrime: Our Mission to Make Safe Drinking Water Accessible and Affordable
At DrinkPrime, we are committed to making safe drinking water accessible and affordable to every resident in India. We are backed by prominent venture capital firms and angel investors who share our vision and mission.
We utilize a tech-first approach to tackle this audacious goal, leveraging integrated technology to monitor water quality and provide customers with reliable access to clean drinking water.
The Role of the Brand Analyst (Consumer Insights)
We are seeking a skilled Brand Analyst (Consumer Insights) to join our brand strategy team. This role will involve analyzing customer data to drive brand growth, utilizing various research methodologies to understand consumer behaviors, trends, preferences, triggers, and barriers.
The insights generated will inform marketing strategies, product development, and overall brand positioning. The ideal candidate will have a deep understanding of consumer behavior, strong analytical skills, and the ability to translate data into clear, actionable recommendations.
Key Responsibilities:
- Design and execute primary research studies, including in-depth customer interviews and focus group discussions.
- Run brand health tracking to measure salience metrics like awareness, consideration, usage, and NPS; and media behavior studies to shape content and communication strategies.
- Conduct ad-hoc studies like U&A studies and concept testing to gather deep insights into consumer preferences and behavior.
- Conduct social media analysis for DrinkPrime and its competition, platform-specific trend research for Instagram, YouTube, LinkedIn, and X, and provide actionable insights to the brand and content strategy teams.
Requirements:
- 2-4 years of experience in Marketing Research, Consumer Insights, or a related field.
- Mandatory skill: Primary customer research.
- Strong analytical and problem-solving skills.
- Familiarity with data analysis and visualization tools.
- Ability to work independently and as part of a team.
- Excellent communication, presentation, and data reporting skills.
Estimated Salary: ₹8,00,000 - ₹12,00,000 per annum
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